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Growth Juice: How to Grow Your Sales, by Dr John A Weber
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The Growth Juice Book was written to help companies of anysize to realize continuous growth of sales and profits. The book isfast moving and easy to read as it features many short, single concept chapters-- each including examples, exhibits, and cartoons to help clarify andenliven principles as they are presented.
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented.
- The book starts with concepts, frameworks and practical planning perspectives that provide the base needed by any firm desiring to get on a consistent growth path.
- The second section is based on the common sense notion that sales and profit growth are achieved one profitable sale at a time. Enter Solution Selling® -- an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. Here the book provides a hands-on detailed review of all dimensions of the Solution Selling® process. Social media is fully integrated into this coverage of Solution Selling.
- The final section of the book overlays the Solution Selling® process with a sales management system that enables the conversion of one profitable sale at a time into consistent, long-term sales and profit growth.
- Sales Rank: #4395054 in Books
- Published on: 2013-08-01
- Original language: English
- Dimensions: 10.00" h x .99" w x 8.00" l,
- Binding: Paperback
- 420 pages
Review
Check out over 80 reviews on Amazon - 100% are 5 star reviews. Here are a couple samples ----------------
- "I've been reading this for a while and it is a treasure trove of GREAT information. I feel like I'm getting a business degree just by reading it. I recommend this book if you are trying to grow your business and want VERY helpful tips on how execute your business plan...tons of new ideas and theories." -- David A. Pride, Chief Relationships Officer, SocialImpressions
- "Growth Juice is a refreshing change to your average business book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learned every day in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me as I advance my career." -- Mary Hunter, Sales Development, E.J. Gallo Winery
From the Author
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented
From the Inside Flap
Growth Juice waswritten to help companies of any size to realize continuous sales and profitgrowth.
The book is fast moving and easy to read, featuring seventy short,single-concept chapters, accompanied by dozens of cartoons that bring to lifethe principles as they are presented. To build and maintain interest, allconcepts are presented in actual selling scenarios that includes a cast of funcharacters introduced along the way, providing a lively and entertainingstory-line.
All materials presented have been tested countless times through the author'sown growth planning consulting experience with dozens of major firms overseveral decades.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great way to learn sales strategy
By Adam Soisson
Dr. Weber's book is one of the best sales book I've seen. It goes in-depth into the sales process, from the very beginning until the deal is done and beyond. Far from boring, it does this as a fun and inviting story while still giving substantive facts. I never thought I'd actually enjoy learning about sales but this book has totally changed my opinion. The solution-selling approach is the best I've seen, and it shows that although it helps to have charisma and natural selling ability, it is equally or even more important to have a structured selling approach. I can't recommend this book highly enough!
2 of 2 people found the following review helpful.
I am incredibly glad that I purchased this book and will definitely be ...
By Sharon A. Hunter
Growth Juice is a refreshing change to your average text book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learn from class in interviews and in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me in my job next year.
-- Mary Hunter
0 of 0 people found the following review helpful.
A must read for marketers!
By Amazon Customer
I can think of a better book to give you an understanding of what it takes, not only to sell, but to keep those sales growing. This book is a lot of fun to read as it has a ton of picture, helpful charts, and writing that makes the topics very in-depth but easy to understand. It is evident from this book that Weber knows what he does and has boiled it down to a science. Anyone trying to make it in marketing/sales needs to read this book. Whether you're just starting out or you are trying to move up in your company, Growth Juice will prove to be invaluable; seriously get this book.
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