Rabu, 12 Desember 2012

[Y149.Ebook] Ebook Download Production and Operations Analysis, by Steven Nahmias, Tava Lennon Olsen

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Production and Operations Analysis, by Steven Nahmias, Tava Lennon Olsen

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Production and Operations Analysis, by Steven Nahmias, Tava Lennon Olsen

The Seventh Edition of Production and Operations Analysis builds a solid foundation for beginning students of production and operations management. Continuing a long tradition of excellence, Nahmias and Olsen bring decades of combined experience to craft the most clear and up-to-date resource available. The authors’ thorough updates include incorporation of current technology that improves the effectiveness of production processes, additional qualitative sections, and new material on service operations management and servicization. Bolstered by copious examples and problems, each chapter stands alone, allowing instructors to tailor the material to their specific needs. The text is essential reading for learning how to better analyze and improve on all facets of operations.

  • Sales Rank: #755857 in eBooks
  • Published on: 2015-02-03
  • Released on: 2015-01-18
  • Format: Kindle eBook

Review
"Nahmias & Olsen's textbook has served our program well. However, the cost became too high. The reduced-cost version is an excellent move." --Chen Zhou, Georgia Institute of Technology

"This is the best operations management textbook I have ever seen in my 26-year academic career. Among its strengths are mathematical rigor, comprehensive coverage of all important topics, snapshots, and historical notes. Best of all, the price is very, very reasonable!" --Ching-Chung Kuo, University of North Texas

Most helpful customer reviews

3 of 3 people found the following review helpful.
Good, but would not recommend to beginners.
By Mr.Right
I was looking for a book that would relate to a lot of the stuff I am learning in my program at school (Masters Degree). The book is very detailed which is good, but if you do not have a lot of experience with some of the formulas being used you might struggle. Not that I am a pro, but I have been around long enough to understand what the book is trying to teach. The book is ok. Its not bad, but its not great either. Some of the examples it uses could use more detail or better wording. Also, at the end of each chapter there are some test problems, but I could not find the answers anywhere in the book. The questions have a "CD" Image next to the questions, but I do not know if that means a disk should have come with the book. Bottom line. If this subject is new to you, then you may want to look into other books. I would only recommend this book to people at an intermediate level.

Something to note: The book came damaged with a cracked spine and a couple of other dents. That was a little disappointing since I was expecting a book wrapped in plastic that looks new and not used. I am going to return the book because of that. Regardless of the damage, my rating is based solely on the material of the book. But the time I had with it was enough to see how much of a rating I would give it. I am waiting for my other book to come in which is an Operations Management book (ISBN-13: 978-0078024108). I am hoping for a better layout in my new OM book. Especially since it cost a lot more ;)

If you have any good recommendations on other Ops Mgmt books, I would love to hear from you. Thanks for reading my review.

1 of 2 people found the following review helpful.
Good for what it does, bad for what it doesn't.
By David Schweitzer
I'm not yet through with this book in the course I am taking that uses it, so bear that in mind. Also bear in mind that I come from a mathematical background, not a management or industrial or systems engineering background. That said, this book is distinctly divided into two major areas:

1) What it does well
2) What it doesn't do well

Let's talk about what it doesn't do well. New in this edition are the inclusion of many qualitative ideas including risk factors involving a range of four terms from variation to chaos (something apparently new in the field), a guidance on methodologies for aggregate planning, the entirety of Chapter 7, among other things.

And for each of these things (we're currently on chapter 4 in class, but I've read through Chapter 10), nothing is explained in any concrete terms. It comes off as a lot of double speak to throw you around so the author can say "Hey we included this new material now we're the most comprehensive book out there!" You're given a rough explanation on something, shown no example on how someone might apply this knowledge, and then asked to explain things yourself. This was quite the issue in both the Variation-Chaos range of risk analysis (where the wording of each example you're supposed to match to one of the four terms was largely ambiguous) and when dealing with aggregate planning but considering "special cases," such as stock outs, demand backordered or lost, etc.

In some cases, you're meant to justify a point (like deciding if something is a variational risk or a planned risk), but the author gives no real indication that this is okay and treats it more as a binary idea (you're right or wrong so choose correctly). This is disconcerting since apparently, there actually IS a statistical difference in the differences in terms--meaning there are concrete differences in them, so there actually can be right or wrong answers. Considering this edition was copyrighted 2015, the BASIC paper defining these terms came out in the early 2000s, and significant research has been done to better elucidate those terms since then, this author could have done just a wee bit more research into how managers/researchers actually USE these terms.

But in the case of aggregate planning, the biggest offender comes into play. Engineering is a largely jargon-heavy field, where each textbook uses its own vocabulary, experienced professionals use theirs, and while there is much overlay, good textbooks accurately explain (sometimes just one sentence is necessary) what this jargon means.

This book does not. You are assumed to not only have some knowledge of manufacturing or production and the jargon associated, you are ALSO expected to have knowledge of financial measures you might not yet have. This is because the book talks about a few ideas as if you already knew them and then tells you to deal with said problem. A rough example is the book telling you that stock outs can be a major factor in aggregate planning because of some reason, so now here's a problem telling you to modify a previous problem but include a stock out.

Don't know what a stock out is? Don't know how you modify an existing problem to accurately reflect it? That's too bad. It's not a hard thing to do, but neither is adding 2 and 3 to get 5, but you still had to learn it somehow by counting two and then three more fingers on your hand when you were younger. Imagine if your teacher taught you how to add but assumed you already knew; here we have an operations book teaching operations analysis and assuming you have some operations analysis knowledge already. Bad idea.

Which leads to the other offender that isn't TOO bad but only because of my "good points" section coming up. There are very few examples illustrating how to do anything at all. The book is largely interested in the qualitative or descriptive explanations for why things are the way they are. From a math background, this is the engineering equivalent of "handwaving" that math text authors will use to skip several steps between examples or (worse) proofs. Normally (again, for my upcoming explanation), this isn't too bad. The problem is how VARIED the problems all are, requiring some precision in tinkering with the machinery, but you're only told the basics of what an idea is.

Imagine if someone detailed to you, very clearly, the steps in assembling a basic electronic circuit involving resistance, capacitance, inductance, and voltage. And then you were suddenly given a brief explanation for what a signal antenna does, and you were now asked to build one. Good luck! But that is what is done here frequently.

So now let's talk about the good points!

The examples this book does show, they are amazingly explained with almost every step fully detailed, and the problem types are varied enough for you that, when you solve them, you will wind up with many different tools under your belt to tackle just about any problem (provided of course you can handle them). In many cases, problems are solved through Excel than by hand, and this book doesn't just throw Excel at you--it teaches you how to work with Excel. You are told, very clearly, not only what to do, but WHY you need to do it according to the formulas or problem presentation, so you can accurately (and correctly) link your machinations to your actual thinking process (indeed, many students struggle seeing their professor quickly go through an example in Excel or on the computer when equations and examples are solved in the book step-by-step, or "by hand.").

In fact, this book is an excellent text on showing you how you ought to be setting up problems in Excel so you can learn really, REALLY good organizational skills in managing your worksheets. Except for books specifically dealing with Excel (like the Excel 2013 Bible), I don't think I've seen a book that better illustrates the organization good planners use when creating tables of information to use (and it all starts early on in Chapter 3's Aggregate Planning, so you get a lot of experience throughout the rest of the book, where many other books just throw in an Appendix saying "oh by the way you can use Excel here's how").

This, then, is the perfect marriage of thinking like a planner (working by hand or thought) and planning like a worker (putting numbers in a table and manipulating them to some extent).

There is also some obvious thought as to the flow of the book. You're taken from Step 1 of the planning procedure all the way to the Final Step of the production procedure in a way that, I think, accurately reflects the production plant's "mind," if it can have one. I've seen books that throw all the basics of all the steps at the beginning and use the latter half to discuss special situations. This book prefers to handle everything in a timely way. Need to learn how to deal with inventory? Done. What about inventory with uncertain demand? That's not 12 chapters away because it's "special," that comes logically right after. Considering how irritatingly many engineering books are written, especially one so focused on descriptive ideas rather than pure number crunching math, this is a welcome breath of fresh air.

It can be compared to the massive and commonly used Operations Research text by Winston, which is a typical student's introduction to linear programming, operations research, and program planning. That book is definitely the ideal introduction to a subject with how clearly examples are done, but the flow of topics seems... Off. Integer programming is formally taught way too late considering how frequently it gets mentioned in earlier chapters (mentioned for good reasons, meaning it would have been better included earlier).

But back to this, the flow is superb.

And finally, the math. The math is written just well enough to justify itself as a typical undergraduate engineering book. This is meant for the user, not the researcher, so theory is largely discarded in favor of explanations for the basis of the equation(s), as well as derivations of useful equations based on "initial equations" that come from said explanations. Most engineering textbooks are pure derivations whose explanations are reduced to simply "We're going to turn equation 1 into equation 2. Why? Just do it." The author clearly intends this book for a student to learn FIRST, not a worker who needs a reference first.

All in all, I plan on keeping this text, and I definitely recommend it, even if I don't give it 5 stars. There are just things it can do better, but this is certainly not a bad book at all.

0 of 1 people found the following review helpful.
thanks to this book,
By Yunjie Zhang
thanks to this book, my friends and I survived our supply chain class (our class is a disaster and no one knows what he is talking about)

See all 3 customer reviews...

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Senin, 10 Desember 2012

[P272.Ebook] Ebook Free Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, James Macanufo

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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, James Macanufo

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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, James Macanufo

Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world’s most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.

  • Overcome conflict and increase engagement with team-oriented games
  • Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques
  • Improve understanding by role-playing customer and user experiences
  • Generate better ideas and more of them, faster than ever before
  • Shorten meetings and make them more productive
  • Simulate and explore complex systems, interactions, and dynamics
  • Identify a problem’s root cause, and find the paths that point toward a solution

  • Sales Rank: #16938 in Books
  • Brand: Gray, Dave/ Brown, Sunni/ Macanufo, James
  • Published on: 2010-08-02
  • Released on: 2010-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.19" h x .60" w x 7.00" l, .97 pounds
  • Binding: Paperback
  • 290 pages
Features
  • ISBN13: 9780596804176
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Amazon.com Review
Play a Game from Gamestorming

We're hardwired to play games. We play them for fun. We play them in our social interactions. We play them at work. That last one is tricky. "Games" and "work" don't seem like a natural pairing. Their coupling in the workplace either implies goofing off (the fun variant) or office politics (the not-so-fun type).

The authors of Gamestorming, have a different perspective. They contend that an embrace and understanding of game mechanics can yield benefits in many work environments, particularly those where old hierarchical models are no longer applicable, like the creatively driven knowledge work of today’s cutting edge industries.

Here is one of the 83 games featured in Gamestorming:

The ELEVATOR PITCH Game

OBJECTIVE OF PLAY: What has been a time-proven exercise in product development applies equally well in developing any new idea: writing the elevator pitch. When developing and communicating a vision for something, whether it’s a new service, a company-wide initiative, or just a good idea that merits spreading, a group will benefit from going through the exercise of writing their elevator pitch.

Often this is the hardest thing to do in developing a new idea. An elevator pitch must be short enough to deliver in a fictional elevator ride but also contain a compelling description of the problem you’re solving, who you’ll solve it for, and one key benefit that distinguishes it from other ideas.

NUMBER OF PLAYERS: Can be done individually, or with a small working group

DURATION OF PLAY: Save at least 90 minutes for the entire exercise, and consider a short break after the initial idea generation is complete before prioritizing and shaping the pitch itself. Small working groups will have an easier time coming to a final pitch; in some cases it may be necessary to assign one person with follow-up accountability for the final wording after the large decisions have been made in the exercise.

HOW TO PLAY: Going through the exercise involves both a generating and a formative phase. To set up the generating phase, write these headers in sequence on flip charts:

  • Who is the target customer?
  • What is the customer need?
  • What is the product name?
  • What is its market category?
  • What is its key benefit?
  • Who or what is the competition?
  • What is the product’s unique differentiator?
These will become the elements of the elevator pitch. They are in a sequence that adheres to the following formula.

To finish the setup, explain the elements and their connection to each other:

  • The target customer and customer need are deceptively simple: any relatively good idea or product will likely have many potential customers and address a greater number of needs. In the generative phase, all of these are welcome ideas.
  • It is helpful to fix the product name in advance--this will help contain the scope of the conversation and focus the participants on “what” the pitch is about. It is not outside the realm of possibility, however, that useful ideas will be generated in the course of the exercise that relate to the product name, so it may be left open to interpretation.
  • The market category should be an easily understood description of the type of idea or product. It may sound like “employee portal” or “training program” or “peer-to-peer community.” The category gives an important frame of reference for the target customer, from which they will base comparisons and perceive value.
  • The key benefit will be one of the hardest areas for the group to shape in the final pitch. This is the single most compelling reason a target customer would buy into the idea. In an elevator pitch, there is no time to confuse the matter with multiple benefits--there can be only one memorable reason “why to buy.” However, in the generative phase, all ideas are welcome.
  • The competition and unique differentiator put the final punctuation on the pitch. Who or what will the target customer compare this idea to, and what’s unique about this idea? In some cases, the competition may literally be another firm or product. In other cases, it may be “the existing training program” or “the last time we tried a big change initiative.” The unique differentiator should be just that: unique to this idea or approach, in a way that distinguishes it in comparison to the competition.

The Generating Phase
Once the elements are understood, participants brainstorm ideas on sticky notes that fit under each header. At first, they should generate freely, without discussion or analysis, any ideas that fit into any of the categories. Using the Post-Up technique, participants put their notes onto the flip charts and share their ideas.

Next, the group may discuss areas where they have the most trouble on their current pitch. Do we know enough about the competition to claim a unique differentiator? Do we agree on a target customer? Is our market category defined, or are we trying to define something new? Where do we need to focus?

Before stepping into the formative phase, the group may use dot voting, affinity mapping, or another method to prioritize and cull their ideas in each category.

The Formative Phase
Following a discussion and reflection on the possible elements of a pitch, the group then has the task of “trying out” some possibilities. This may be done by breaking into small groups, as pairs, or as individuals, depending on the size of the larger group. Each group is given the task of writing an elevator pitch, based on the ideas on the flip charts.

After a set amount of time (15 minutes may be sufficient), the groups reconvene and present their draft versions of the pitch. The group may choose to role-play as a target customer while listening to the pitch, and comment or ask questions of the presenters.

The exercise is complete when there is a strong direction among the group on what the pitch should and should not contain. One potential outcome is the crafting of distinct pitches for different target customers; you may direct the group to focus on this during the formative stage.

STRATEGY
Don’t aim for final wording with a large group. It’s an achievement if you can get to that level of completion, but it’s not critical and can be shaped after the exercise. What is important is that the group decides what is and is not a part of the pitch.

Role play is the fastest way to test a pitch. Assuming the role of a customer (or getting some real customers to participate in the exercise) will help filter out the jargon and empty terms that may interfere with a clear pitch. If the pitch is truly believable and compelling, participants should have no problem making it real with customers.

The elevator pitch, or elevator speech, is a traditional staple of the venture capital community, based on the idea that if you are pitching a business idea it should be simple enough to convey on a short elevator ride.

About the Author
Dave Gray is the Founder and Chairman of XPLANE, the visual thinking company. Founded in 1993, XPLANE has grown to be the world's leading consulting and design firm focused on information-driven communications. Dave's time is spent researching and writing on visual business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public. He is also a founding member of VizThink, an international community of Visual Thinkers.
Sunni Brown, M.P.A., is Owner of BrightSpot Info Design, a company specializing in visual thinking to support organizational and group success. Sunni was trained in graphic facilitation at The Grove Consultants International, a San Francisco-based company that pioneered the use of visuals in meetings and group processes. She is currently an Associate of The Grove, a freelance consultant for XPlane - the visual thinking company - and an Associate of Alphachimp Studios. She is also co-Founder of VizThink Austin, currently the largest visual thinking community in the United States. Sunni presents regularly on the topics of graphic facilitation, graphic recording and visual thinking. She is also a contributing researcher for Nancy Duarte's upcoming book on storytelling and presentations. Sunni holds Bachelor's degrees in Journalism and Linguistics and a Master's in Public Affairs from the Lyndon Baines Johnson School of Public Affairs. She lives in Austin, TX.
James Macanufo: As a consultant at XPLANE, James helps large technology and government clients develop their vision, strategy and communication plans. He is actively obsessed with understanding what things are, the way they work, and why they matter. He is also an occasional inventor of card games.

Most helpful customer reviews

111 of 113 people found the following review helpful.
Game On
By Ken Rider
The authors deserve credit for pulling the content of this book together and organizing it in a way that is inviting and intuitive to read and browse. It's all about using games to help groups of people think about and address business challenges in creative ways. Although it has 8 chapters, Gamestorming really divides into two major sections: (1) an introductory set of chapters that define what games are, their key characteristics and skills for effective play and (2) an expansive collection of about 90 games, each with rules and strategy explained in one to three pages of text. The book concludes with a short example of how to put games to practical use.

PROS: Gamestorming is an engaging, one-of-a-kind resource for using games in business settings. The introduction and early chapters are well geared to those without much gaming background and do a good job explaining how games can be used to help groups define problems, clarify thinking, generate ideas and ID next steps. There is even a small section with simple drawing tips for illustrating ideas...a nice addition. The diverse selection of games, which appropriately fills more than three-quarters of the book, is applicable to a range of situations. Think of it like a collection of "recipes" for games, which good facilitators can follow exactly or adapt to their own needs. Purely as an idea book for business games, it would rate at least a "4" but there are a few things that make it less useful than it probably could be for some audiences.

CONS: The book is ambitiously written for "the novice and the experienced practitioner alike," but appealing to everyone can be tough. Novice facilitators will like the intro but may find the later sections somewhat lite on game strategy. It's just hard in a few paragraphs to fully explain each game's flow or give newcomers much in the way of tips or trouble shooting to make a confident go of it. A beefed-up focus on "how to" might have been better for this group (those looking for a primer on facilitation may want to check out Kaner's "Facilitator's Guide to Participatory Decision-Making"). By contrast, seasoned facilitators might want more nuance in other areas, like how to organize the rich info games generate for later use, so it isn't reduced to a bunch of meaningless sound bites -- a challenge with any brainstorming session. Finally, to round out its practical application, a few more examples or links showing how games can be used to solve real-life problems would help (see Daniel Hoang's Amazon review of Gamestorming, for several good online links).

51 of 53 people found the following review helpful.
A play book for work and life
By C. Avampato
For several weeks, I've been combing my bookshelves for activities to incorporate into my LIM College class on social media marketing. I wanted games to drive home the information in unconventional, interactive ways. I went to my theatre books, my business books, and my books filled with writing exercises. Nothing seemed quite right. And then I found Gamestorming. It felt like a gift out of the sky. My anxiety about the class diminished a bit more with every page.

Gamestorming details games that engage groups, both large and small, in learning and discovery. They work in corporations and in schools, and I'd like to add that they are a valuable tool for navigating just about any decision and complication in life. I found myself noting in nearly every margin how to use each game. The clear, concise description, depictions, and plan for each took a great deal of thought and care from the authors.

The metaphor of life as a game is well worked over. The trouble with the game of life is that there are no rules. You don't make them and neither does anyone else. They change from moment to moment, and the rule that seemed to work today may never be useful again. We are forced in every situation to think on our feet. Gamestorming gives us more confidence and empowers us to take our futures in our own hands.

18 of 20 people found the following review helpful.
Building a Shared Language of Effective Meeting Strategies (and more)
By Murray Thompson
In their book, Dave Gray, Sunni Brown, and James Macanufo have researched and codified a number of strategies to help people generate new ideas, work through them, and act on them. But in making this book, the authors have done more than create a valuable reference of approaches for idea generation and decision-making: they've also begun to create a shared language that we can all make use of.

Rather than going into the games cold, they begin by placing them in the context of a larger framework, allowing the reader to better understand how each game could best suit their situations and mix and match with each other.

Those who've read Gang of Four patterns in the programming world, have dabbled with various design pattern libraries, or are familiar with other collections taking the approach of Christopher Alexander's "A Pattern Language" may find the format recognizable. As they never mention a pattern approach, I'm not sure if the authors intended it that way, but the book is structured in a very similar fashion: naming each game, explaining the basic layout of how it works, and when to apply it.

As with the other pattern-related books, the authors do not claim to know it all, and in fact expect others to discover more patterns -- in this case, the games -- and for the ones they mention to be refined over time. Also similar to the pattern-based approaches, they encourage the reader to use the ones they feel will best fit together for what they need to accomplish, rather than use them in very prescriptive ways.

In naming each game and using a pattern-like structure to explain them, it not only makes it easy to read each individual game, but also helps codify them -- packaging them up into a shorthand that people came refer to and apply quickly with shared understanding.

The authors mention using the games in 'knowledge work' situations, but I feel that it is really applicable to any industry. The things that they are really talking about address real LEADERSHIP, rather than industrial-age, control-focused management approaches that apply less and less to even manufacturing industries today. (I find a lot of ideas in the book reflecting the organizational learning approaches advocated by Senge and Mintzberg.)

You'll find the likely-used-too-often SWOT method in this book, and probably many more that you're already familiar with. But like me, I bet you'll read a few more that you'll be thinking about applying in a future meeting, project, or even when you're stuck for ideas working on your own.

Read the first 75 pages to start, and look through the rest of the games as you can, and keep it nearby as reference for your next strategy session.

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Jumat, 07 Desember 2012

[O549.Ebook] Free Ebook Grammar Choices for Graduate and Professional Writers (Michigan Series in English for Academic & Professional Purposes), by Nigel A. Capla

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Grammar Choices for Graduate and Professional Writers (Michigan Series in English for Academic & Professional Purposes), by Nigel A. Capla

Grammar Choices is a guide to the choices available to academic writers in English. Although there are certainly some rules governing acceptable and unacceptable grammar, there are far more choices to be made among grammatically acceptable forms that have different meanings. The ability to control these meanings will help students communicate more effectively and efficiently in graduate-level and professional academic writing.

 

Grammar Choices is a different kind of grammar book: It is written for graduate students, including MBA, master’s, and doctoral candidates, as well as postdoctoral researchers and faculty. Additionally, it describes the language of advanced academic writing with more than 300 real examples from successful graduate students and from published texts, including corpora.  Activities encourage students to investigate the language choices that are typical of their own academic disciplines or professional fields through structured reading and writing activities. Grammar Choices is cross-referenced with Academic Writing for Graduate Students, 3rd edition (Swales & Feak, 2012).  
 

Each of the eight units in Grammar Choices contains: an overview of the grammar topic; a preview test that allows students to assess their control of the target grammar and teachers to diagnose areas of difficulty;  an authentic example of graduate-student writing showing the unit grammar in use;  clear descriptions of essential grammar structures using the framework of functional grammar, cutting-edge research in applied linguistics, and corpus studies; vocabulary relevant to the grammar point is introduced—for example, common verbs in the passive voice, summary nouns used with this/these, and irregular plural nouns; authentic examples for every grammar point from corpora and published texts; exercises for every grammar point that help writers develop grammatical awareness and use, including completing sentences, writing, revising, paraphrasing, and editing; and a section inviting writers to investigate discipline-specific language use and apply it to an academic genre.


 
 

  • Sales Rank: #25643 in Books
  • Brand: Brand: University of Michigan Press/ELT
  • Published on: 2012-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .60" w x 7.00" l, .85 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

8 of 10 people found the following review helpful.
Excellent background for non-English major teaching a writing-intensive course.
By Corinne
Grammar books are ok, but don't provide help in the context of graduate-level academic and scientific writing. This is one of several University of Michigan resources that are designed to address academic writing. My students are multilingual graduate students who struggle with formal writing assignment. Grammar Choices helps me understand complicated concepts and be able to teach them effectively.

0 of 0 people found the following review helpful.
Good Book
By Gene Hacker
Good Book

0 of 0 people found the following review helpful.
Nice reference.
By Talal
great reference for master student.

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Selasa, 04 Desember 2012

[J738.Ebook] Download Ebook Growth Juice: How to Grow Your Sales, by Dr John A Weber

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Growth Juice: How to Grow Your Sales, by Dr John A Weber

The Growth Juice Book was written to help companies of anysize to realize continuous growth of sales and profits. The book isfast moving and easy to read as it features many short, single concept chapters-- each including examples, exhibits, and cartoons to help clarify andenliven principles as they are presented.
 
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented.

  • The book starts with concepts, frameworks and practical planning perspectives that provide the base needed by any firm desiring to get on a consistent growth path.
  • The second section is based on the common sense notion that sales and profit growth are achieved one profitable sale at a time. Enter Solution Selling® -- an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. Here the book provides a hands-on detailed review of all dimensions of the Solution Selling® process. Social media is fully integrated into this coverage of Solution Selling. 
  • The final section of the book overlays the Solution Selling® process with a sales management system that enables the conversion of one profitable sale at a time into consistent, long-term sales and profit growth.
Combining the planning perspectives detailed in the first sectionwith the Solution Selling® process and sales management system in the lattertwo sections yields an effective formula for achieving the goals of continuoussales and profit growth. 

  • Sales Rank: #4395054 in Books
  • Published on: 2013-08-01
  • Original language: English
  • Dimensions: 10.00" h x .99" w x 8.00" l,
  • Binding: Paperback
  • 420 pages

Review
Check out over 80 reviews on Amazon - 100% are 5 star reviews. Here are a couple samples ----------------

  • "I've been reading this for a while and it is a treasure trove of GREAT information. I feel like I'm getting a business degree just by reading it. I recommend this book if you are trying to grow your business and want VERY helpful tips on how execute your business plan...tons of new ideas and theories." -- David A. Pride, Chief Relationships Officer, SocialImpressions
  • "Growth Juice is a refreshing change to your average business book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learned every day in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me as I advance my career." -- Mary Hunter, Sales Development, E.J. Gallo Winery

From the Author
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented

From the Inside Flap
Growth Juice waswritten to help companies of any size to realize continuous sales and profitgrowth. 

The book is fast moving and easy to read, featuring seventy short,single-concept chapters, accompanied by dozens of cartoons that bring to lifethe principles as they are presented. To build and maintain interest, allconcepts are presented in actual selling scenarios that includes a cast of funcharacters introduced along the way, providing a lively and entertainingstory-line.

All materials presented have been tested countless times through the author'sown growth planning consulting experience with dozens of major firms overseveral decades.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great way to learn sales strategy
By Adam Soisson
Dr. Weber's book is one of the best sales book I've seen. It goes in-depth into the sales process, from the very beginning until the deal is done and beyond. Far from boring, it does this as a fun and inviting story while still giving substantive facts. I never thought I'd actually enjoy learning about sales but this book has totally changed my opinion. The solution-selling approach is the best I've seen, and it shows that although it helps to have charisma and natural selling ability, it is equally or even more important to have a structured selling approach. I can't recommend this book highly enough!

2 of 2 people found the following review helpful.
I am incredibly glad that I purchased this book and will definitely be ...
By Sharon A. Hunter
Growth Juice is a refreshing change to your average text book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learn from class in interviews and in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me in my job next year.

-- Mary Hunter

0 of 0 people found the following review helpful.
A must read for marketers!
By Amazon Customer
I can think of a better book to give you an understanding of what it takes, not only to sell, but to keep those sales growing. This book is a lot of fun to read as it has a ton of picture, helpful charts, and writing that makes the topics very in-depth but easy to understand. It is evident from this book that Weber knows what he does and has boiled it down to a science. Anyone trying to make it in marketing/sales needs to read this book. Whether you're just starting out or you are trying to move up in your company, Growth Juice will prove to be invaluable; seriously get this book.

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Kamis, 29 November 2012

[V269.Ebook] Download Ebook Practical Algorithms in Pediatric Nephrology: (Practical Algorithms in Pediatrics. Series Editor: Z. Hochberg)From S. Karger

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Medical textbooks are mainly oriented by body systems, disease or diagnosis, yet practicing physicians are confronted with patients’ complaints in the form of symptoms, physical signs or laboratory abnormalities, from which they are expected to reach a diagnosis and proceed with treatment. This book is meant as a pragmatic text for use at the patient’s bedside. It classifies common clinical symptoms and signs, laboratory abnormalities and issues of management as they present themselves in daily practice. Special emphasis is given to new knowledge that has accumulated on the molecular pathophysiology and molecular genetics of various kidney diseases in order to deepen and strengthen the practical approach to common problems in pediatric nephrology. Aimed at an audience of general and family practitioners, pediatricians and trainees who are not exposed on a day-to-day basis to pediatric nephrology problems, it provides a logical, concise and cost-effective approach from which they can profit and acquire medical reasoning.

  • Sales Rank: #2152456 in Books
  • Published on: 2008-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.25" w x .25" l, .95 pounds
  • Binding: Spiral-bound
  • 122 pages

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[R910.Ebook] Ebook Free Advertising Age: Top Ad Campaigns, by The Editors of Advertising Age

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Advertising Age: Top Ad Campaigns, by The Editors of Advertising Age

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.” –Marshall McLuhan

In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has motivated, entertained and moved us over the years. We ranked the 100 best campaigns of the century. Now, Advertising Age is updating this list with 15 of the best ad campaigns (so far) of the 21st Century.
Over the last 15 years, advertising and marketing, and the media it uses to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention to brand messages.
On Jan. 12, Ad Age will unveil this century’s 15 top ad campaigns as chosen by a panel of judges made up of the industry’s leading and most distinguished creators and marketers. We gave the judges a list of 50 nominees from which to vote for their top 15.We asked our judges to consider three criteria, the same three questions that were used for the original Top 100 Ad Campaigns of the 20th Century:

  • Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole?
  • If the ad campaign itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1.
  • Was it simply unforgettable?
 
These top 15 landmark campaigns, and the top 100 ad campaigns of the 20 Century, are all in this ebook, Advertising Age’s Top Ad Campaigns.

  • Sales Rank: #587609 in eBooks
  • Published on: 2015-01-12
  • Released on: 2015-01-12
  • Format: Kindle eBook

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0 of 1 people found the following review helpful.
Good summary of the best advertising creatvity
By Eduardo Romero Pineda
Good summary of the best advertising creatvity.

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Fibonacci Trading:how to Master the Time and Price Advantage, by Carolyn Boroden

"Fibonacci Trading offers new insight into pinpointing the highs and lows in market trading with a proven approach based on a numeric pattern known as the Fibonacci series. Armed with the know-how and tools inside, you'll learn how to maximize profits and limit losses by anticipating market swings based on an enlightened understanding of how Fibonacci levels determine market trends. This innovative approach created by pioneering technical analyst Carolyn Boroden enables you to predict turning points well in advance, better determine stop-loss placement, and accurately identify critical support and resistance levels. More than 100 charts and illustrations bring concepts to life to form a powerful formula consisting of four key components.....

  • Published on: 2010-01-01
  • Binding: Paperback
  • 243 pages

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