Senin, 10 Desember 2012

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Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers, by Dave Gray, Sunni Brown, James Macanufo

Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world’s most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.

  • Overcome conflict and increase engagement with team-oriented games
  • Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques
  • Improve understanding by role-playing customer and user experiences
  • Generate better ideas and more of them, faster than ever before
  • Shorten meetings and make them more productive
  • Simulate and explore complex systems, interactions, and dynamics
  • Identify a problem’s root cause, and find the paths that point toward a solution

  • Sales Rank: #16938 in Books
  • Brand: Gray, Dave/ Brown, Sunni/ Macanufo, James
  • Published on: 2010-08-02
  • Released on: 2010-07-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.19" h x .60" w x 7.00" l, .97 pounds
  • Binding: Paperback
  • 290 pages
Features
  • ISBN13: 9780596804176
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Amazon.com Review
Play a Game from Gamestorming

We're hardwired to play games. We play them for fun. We play them in our social interactions. We play them at work. That last one is tricky. "Games" and "work" don't seem like a natural pairing. Their coupling in the workplace either implies goofing off (the fun variant) or office politics (the not-so-fun type).

The authors of Gamestorming, have a different perspective. They contend that an embrace and understanding of game mechanics can yield benefits in many work environments, particularly those where old hierarchical models are no longer applicable, like the creatively driven knowledge work of today’s cutting edge industries.

Here is one of the 83 games featured in Gamestorming:

The ELEVATOR PITCH Game

OBJECTIVE OF PLAY: What has been a time-proven exercise in product development applies equally well in developing any new idea: writing the elevator pitch. When developing and communicating a vision for something, whether it’s a new service, a company-wide initiative, or just a good idea that merits spreading, a group will benefit from going through the exercise of writing their elevator pitch.

Often this is the hardest thing to do in developing a new idea. An elevator pitch must be short enough to deliver in a fictional elevator ride but also contain a compelling description of the problem you’re solving, who you’ll solve it for, and one key benefit that distinguishes it from other ideas.

NUMBER OF PLAYERS: Can be done individually, or with a small working group

DURATION OF PLAY: Save at least 90 minutes for the entire exercise, and consider a short break after the initial idea generation is complete before prioritizing and shaping the pitch itself. Small working groups will have an easier time coming to a final pitch; in some cases it may be necessary to assign one person with follow-up accountability for the final wording after the large decisions have been made in the exercise.

HOW TO PLAY: Going through the exercise involves both a generating and a formative phase. To set up the generating phase, write these headers in sequence on flip charts:

  • Who is the target customer?
  • What is the customer need?
  • What is the product name?
  • What is its market category?
  • What is its key benefit?
  • Who or what is the competition?
  • What is the product’s unique differentiator?
These will become the elements of the elevator pitch. They are in a sequence that adheres to the following formula.

To finish the setup, explain the elements and their connection to each other:

  • The target customer and customer need are deceptively simple: any relatively good idea or product will likely have many potential customers and address a greater number of needs. In the generative phase, all of these are welcome ideas.
  • It is helpful to fix the product name in advance--this will help contain the scope of the conversation and focus the participants on “what” the pitch is about. It is not outside the realm of possibility, however, that useful ideas will be generated in the course of the exercise that relate to the product name, so it may be left open to interpretation.
  • The market category should be an easily understood description of the type of idea or product. It may sound like “employee portal” or “training program” or “peer-to-peer community.” The category gives an important frame of reference for the target customer, from which they will base comparisons and perceive value.
  • The key benefit will be one of the hardest areas for the group to shape in the final pitch. This is the single most compelling reason a target customer would buy into the idea. In an elevator pitch, there is no time to confuse the matter with multiple benefits--there can be only one memorable reason “why to buy.” However, in the generative phase, all ideas are welcome.
  • The competition and unique differentiator put the final punctuation on the pitch. Who or what will the target customer compare this idea to, and what’s unique about this idea? In some cases, the competition may literally be another firm or product. In other cases, it may be “the existing training program” or “the last time we tried a big change initiative.” The unique differentiator should be just that: unique to this idea or approach, in a way that distinguishes it in comparison to the competition.

The Generating Phase
Once the elements are understood, participants brainstorm ideas on sticky notes that fit under each header. At first, they should generate freely, without discussion or analysis, any ideas that fit into any of the categories. Using the Post-Up technique, participants put their notes onto the flip charts and share their ideas.

Next, the group may discuss areas where they have the most trouble on their current pitch. Do we know enough about the competition to claim a unique differentiator? Do we agree on a target customer? Is our market category defined, or are we trying to define something new? Where do we need to focus?

Before stepping into the formative phase, the group may use dot voting, affinity mapping, or another method to prioritize and cull their ideas in each category.

The Formative Phase
Following a discussion and reflection on the possible elements of a pitch, the group then has the task of “trying out” some possibilities. This may be done by breaking into small groups, as pairs, or as individuals, depending on the size of the larger group. Each group is given the task of writing an elevator pitch, based on the ideas on the flip charts.

After a set amount of time (15 minutes may be sufficient), the groups reconvene and present their draft versions of the pitch. The group may choose to role-play as a target customer while listening to the pitch, and comment or ask questions of the presenters.

The exercise is complete when there is a strong direction among the group on what the pitch should and should not contain. One potential outcome is the crafting of distinct pitches for different target customers; you may direct the group to focus on this during the formative stage.

STRATEGY
Don’t aim for final wording with a large group. It’s an achievement if you can get to that level of completion, but it’s not critical and can be shaped after the exercise. What is important is that the group decides what is and is not a part of the pitch.

Role play is the fastest way to test a pitch. Assuming the role of a customer (or getting some real customers to participate in the exercise) will help filter out the jargon and empty terms that may interfere with a clear pitch. If the pitch is truly believable and compelling, participants should have no problem making it real with customers.

The elevator pitch, or elevator speech, is a traditional staple of the venture capital community, based on the idea that if you are pitching a business idea it should be simple enough to convey on a short elevator ride.

About the Author
Dave Gray is the Founder and Chairman of XPLANE, the visual thinking company. Founded in 1993, XPLANE has grown to be the world's leading consulting and design firm focused on information-driven communications. Dave's time is spent researching and writing on visual business, as well as speaking, coaching and delivering workshops to educators, corporate clients and the public. He is also a founding member of VizThink, an international community of Visual Thinkers.
Sunni Brown, M.P.A., is Owner of BrightSpot Info Design, a company specializing in visual thinking to support organizational and group success. Sunni was trained in graphic facilitation at The Grove Consultants International, a San Francisco-based company that pioneered the use of visuals in meetings and group processes. She is currently an Associate of The Grove, a freelance consultant for XPlane - the visual thinking company - and an Associate of Alphachimp Studios. She is also co-Founder of VizThink Austin, currently the largest visual thinking community in the United States. Sunni presents regularly on the topics of graphic facilitation, graphic recording and visual thinking. She is also a contributing researcher for Nancy Duarte's upcoming book on storytelling and presentations. Sunni holds Bachelor's degrees in Journalism and Linguistics and a Master's in Public Affairs from the Lyndon Baines Johnson School of Public Affairs. She lives in Austin, TX.
James Macanufo: As a consultant at XPLANE, James helps large technology and government clients develop their vision, strategy and communication plans. He is actively obsessed with understanding what things are, the way they work, and why they matter. He is also an occasional inventor of card games.

Most helpful customer reviews

111 of 113 people found the following review helpful.
Game On
By Ken Rider
The authors deserve credit for pulling the content of this book together and organizing it in a way that is inviting and intuitive to read and browse. It's all about using games to help groups of people think about and address business challenges in creative ways. Although it has 8 chapters, Gamestorming really divides into two major sections: (1) an introductory set of chapters that define what games are, their key characteristics and skills for effective play and (2) an expansive collection of about 90 games, each with rules and strategy explained in one to three pages of text. The book concludes with a short example of how to put games to practical use.

PROS: Gamestorming is an engaging, one-of-a-kind resource for using games in business settings. The introduction and early chapters are well geared to those without much gaming background and do a good job explaining how games can be used to help groups define problems, clarify thinking, generate ideas and ID next steps. There is even a small section with simple drawing tips for illustrating ideas...a nice addition. The diverse selection of games, which appropriately fills more than three-quarters of the book, is applicable to a range of situations. Think of it like a collection of "recipes" for games, which good facilitators can follow exactly or adapt to their own needs. Purely as an idea book for business games, it would rate at least a "4" but there are a few things that make it less useful than it probably could be for some audiences.

CONS: The book is ambitiously written for "the novice and the experienced practitioner alike," but appealing to everyone can be tough. Novice facilitators will like the intro but may find the later sections somewhat lite on game strategy. It's just hard in a few paragraphs to fully explain each game's flow or give newcomers much in the way of tips or trouble shooting to make a confident go of it. A beefed-up focus on "how to" might have been better for this group (those looking for a primer on facilitation may want to check out Kaner's "Facilitator's Guide to Participatory Decision-Making"). By contrast, seasoned facilitators might want more nuance in other areas, like how to organize the rich info games generate for later use, so it isn't reduced to a bunch of meaningless sound bites -- a challenge with any brainstorming session. Finally, to round out its practical application, a few more examples or links showing how games can be used to solve real-life problems would help (see Daniel Hoang's Amazon review of Gamestorming, for several good online links).

51 of 53 people found the following review helpful.
A play book for work and life
By C. Avampato
For several weeks, I've been combing my bookshelves for activities to incorporate into my LIM College class on social media marketing. I wanted games to drive home the information in unconventional, interactive ways. I went to my theatre books, my business books, and my books filled with writing exercises. Nothing seemed quite right. And then I found Gamestorming. It felt like a gift out of the sky. My anxiety about the class diminished a bit more with every page.

Gamestorming details games that engage groups, both large and small, in learning and discovery. They work in corporations and in schools, and I'd like to add that they are a valuable tool for navigating just about any decision and complication in life. I found myself noting in nearly every margin how to use each game. The clear, concise description, depictions, and plan for each took a great deal of thought and care from the authors.

The metaphor of life as a game is well worked over. The trouble with the game of life is that there are no rules. You don't make them and neither does anyone else. They change from moment to moment, and the rule that seemed to work today may never be useful again. We are forced in every situation to think on our feet. Gamestorming gives us more confidence and empowers us to take our futures in our own hands.

18 of 20 people found the following review helpful.
Building a Shared Language of Effective Meeting Strategies (and more)
By Murray Thompson
In their book, Dave Gray, Sunni Brown, and James Macanufo have researched and codified a number of strategies to help people generate new ideas, work through them, and act on them. But in making this book, the authors have done more than create a valuable reference of approaches for idea generation and decision-making: they've also begun to create a shared language that we can all make use of.

Rather than going into the games cold, they begin by placing them in the context of a larger framework, allowing the reader to better understand how each game could best suit their situations and mix and match with each other.

Those who've read Gang of Four patterns in the programming world, have dabbled with various design pattern libraries, or are familiar with other collections taking the approach of Christopher Alexander's "A Pattern Language" may find the format recognizable. As they never mention a pattern approach, I'm not sure if the authors intended it that way, but the book is structured in a very similar fashion: naming each game, explaining the basic layout of how it works, and when to apply it.

As with the other pattern-related books, the authors do not claim to know it all, and in fact expect others to discover more patterns -- in this case, the games -- and for the ones they mention to be refined over time. Also similar to the pattern-based approaches, they encourage the reader to use the ones they feel will best fit together for what they need to accomplish, rather than use them in very prescriptive ways.

In naming each game and using a pattern-like structure to explain them, it not only makes it easy to read each individual game, but also helps codify them -- packaging them up into a shorthand that people came refer to and apply quickly with shared understanding.

The authors mention using the games in 'knowledge work' situations, but I feel that it is really applicable to any industry. The things that they are really talking about address real LEADERSHIP, rather than industrial-age, control-focused management approaches that apply less and less to even manufacturing industries today. (I find a lot of ideas in the book reflecting the organizational learning approaches advocated by Senge and Mintzberg.)

You'll find the likely-used-too-often SWOT method in this book, and probably many more that you're already familiar with. But like me, I bet you'll read a few more that you'll be thinking about applying in a future meeting, project, or even when you're stuck for ideas working on your own.

Read the first 75 pages to start, and look through the rest of the games as you can, and keep it nearby as reference for your next strategy session.

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Jumat, 07 Desember 2012

[O549.Ebook] Free Ebook Grammar Choices for Graduate and Professional Writers (Michigan Series in English for Academic & Professional Purposes), by Nigel A. Capla

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Grammar Choices for Graduate and Professional Writers (Michigan Series in English for Academic & Professional Purposes), by Nigel A. Capla

Grammar Choices is a guide to the choices available to academic writers in English. Although there are certainly some rules governing acceptable and unacceptable grammar, there are far more choices to be made among grammatically acceptable forms that have different meanings. The ability to control these meanings will help students communicate more effectively and efficiently in graduate-level and professional academic writing.

 

Grammar Choices is a different kind of grammar book: It is written for graduate students, including MBA, master’s, and doctoral candidates, as well as postdoctoral researchers and faculty. Additionally, it describes the language of advanced academic writing with more than 300 real examples from successful graduate students and from published texts, including corpora.  Activities encourage students to investigate the language choices that are typical of their own academic disciplines or professional fields through structured reading and writing activities. Grammar Choices is cross-referenced with Academic Writing for Graduate Students, 3rd edition (Swales & Feak, 2012).  
 

Each of the eight units in Grammar Choices contains: an overview of the grammar topic; a preview test that allows students to assess their control of the target grammar and teachers to diagnose areas of difficulty;  an authentic example of graduate-student writing showing the unit grammar in use;  clear descriptions of essential grammar structures using the framework of functional grammar, cutting-edge research in applied linguistics, and corpus studies; vocabulary relevant to the grammar point is introduced—for example, common verbs in the passive voice, summary nouns used with this/these, and irregular plural nouns; authentic examples for every grammar point from corpora and published texts; exercises for every grammar point that help writers develop grammatical awareness and use, including completing sentences, writing, revising, paraphrasing, and editing; and a section inviting writers to investigate discipline-specific language use and apply it to an academic genre.


 
 

  • Sales Rank: #25643 in Books
  • Brand: Brand: University of Michigan Press/ELT
  • Published on: 2012-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .60" w x 7.00" l, .85 pounds
  • Binding: Paperback
  • 192 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

8 of 10 people found the following review helpful.
Excellent background for non-English major teaching a writing-intensive course.
By Corinne
Grammar books are ok, but don't provide help in the context of graduate-level academic and scientific writing. This is one of several University of Michigan resources that are designed to address academic writing. My students are multilingual graduate students who struggle with formal writing assignment. Grammar Choices helps me understand complicated concepts and be able to teach them effectively.

0 of 0 people found the following review helpful.
Good Book
By Gene Hacker
Good Book

0 of 0 people found the following review helpful.
Nice reference.
By Talal
great reference for master student.

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Selasa, 04 Desember 2012

[J738.Ebook] Download Ebook Growth Juice: How to Grow Your Sales, by Dr John A Weber

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Growth Juice: How to Grow Your Sales, by Dr John A Weber

The Growth Juice Book was written to help companies of anysize to realize continuous growth of sales and profits. The book isfast moving and easy to read as it features many short, single concept chapters-- each including examples, exhibits, and cartoons to help clarify andenliven principles as they are presented.
 
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented.

  • The book starts with concepts, frameworks and practical planning perspectives that provide the base needed by any firm desiring to get on a consistent growth path.
  • The second section is based on the common sense notion that sales and profit growth are achieved one profitable sale at a time. Enter Solution Selling® -- an ultra-effective selling system used for training more than a million sales professionals in large and small companies around the globe. Here the book provides a hands-on detailed review of all dimensions of the Solution Selling® process. Social media is fully integrated into this coverage of Solution Selling. 
  • The final section of the book overlays the Solution Selling® process with a sales management system that enables the conversion of one profitable sale at a time into consistent, long-term sales and profit growth.
Combining the planning perspectives detailed in the first sectionwith the Solution Selling® process and sales management system in the lattertwo sections yields an effective formula for achieving the goals of continuoussales and profit growth. 

  • Sales Rank: #4395054 in Books
  • Published on: 2013-08-01
  • Original language: English
  • Dimensions: 10.00" h x .99" w x 8.00" l,
  • Binding: Paperback
  • 420 pages

Review
Check out over 80 reviews on Amazon - 100% are 5 star reviews. Here are a couple samples ----------------

  • "I've been reading this for a while and it is a treasure trove of GREAT information. I feel like I'm getting a business degree just by reading it. I recommend this book if you are trying to grow your business and want VERY helpful tips on how execute your business plan...tons of new ideas and theories." -- David A. Pride, Chief Relationships Officer, SocialImpressions
  • "Growth Juice is a refreshing change to your average business book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learned every day in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me as I advance my career." -- Mary Hunter, Sales Development, E.J. Gallo Winery

From the Author
This book draws together Dr. Weber'stime-tested growth planning principles and tools flowing from 30 years ofhelping over 200 major firms to achieve more regular, continuous growth ofsales and profits. The book is written in ultra-fast, lively fashion, with70 short, focused chapters including integrated examples, cartoons, anddiagrams to help the reader to more easily understand and immediately apply allconcepts and frameworks presented

From the Inside Flap
Growth Juice waswritten to help companies of any size to realize continuous sales and profitgrowth. 

The book is fast moving and easy to read, featuring seventy short,single-concept chapters, accompanied by dozens of cartoons that bring to lifethe principles as they are presented. To build and maintain interest, allconcepts are presented in actual selling scenarios that includes a cast of funcharacters introduced along the way, providing a lively and entertainingstory-line.

All materials presented have been tested countless times through the author'sown growth planning consulting experience with dozens of major firms overseveral decades.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Great way to learn sales strategy
By Adam Soisson
Dr. Weber's book is one of the best sales book I've seen. It goes in-depth into the sales process, from the very beginning until the deal is done and beyond. Far from boring, it does this as a fun and inviting story while still giving substantive facts. I never thought I'd actually enjoy learning about sales but this book has totally changed my opinion. The solution-selling approach is the best I've seen, and it shows that although it helps to have charisma and natural selling ability, it is equally or even more important to have a structured selling approach. I can't recommend this book highly enough!

2 of 2 people found the following review helpful.
I am incredibly glad that I purchased this book and will definitely be ...
By Sharon A. Hunter
Growth Juice is a refreshing change to your average text book. The chapters are short and concise to keep your interest. In addition to teaching the reader how to handle any sales situation, there is an interesting story line with characters in the chapters. I have found myself using the techniques I learn from class in interviews and in my job. Sales knowledge will be beneficial in every position. I am incredibly glad that I purchased this book and will definitely be keeping it with me in my job next year.

-- Mary Hunter

0 of 0 people found the following review helpful.
A must read for marketers!
By Amazon Customer
I can think of a better book to give you an understanding of what it takes, not only to sell, but to keep those sales growing. This book is a lot of fun to read as it has a ton of picture, helpful charts, and writing that makes the topics very in-depth but easy to understand. It is evident from this book that Weber knows what he does and has boiled it down to a science. Anyone trying to make it in marketing/sales needs to read this book. Whether you're just starting out or you are trying to move up in your company, Growth Juice will prove to be invaluable; seriously get this book.

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Kamis, 29 November 2012

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Medical textbooks are mainly oriented by body systems, disease or diagnosis, yet practicing physicians are confronted with patients’ complaints in the form of symptoms, physical signs or laboratory abnormalities, from which they are expected to reach a diagnosis and proceed with treatment. This book is meant as a pragmatic text for use at the patient’s bedside. It classifies common clinical symptoms and signs, laboratory abnormalities and issues of management as they present themselves in daily practice. Special emphasis is given to new knowledge that has accumulated on the molecular pathophysiology and molecular genetics of various kidney diseases in order to deepen and strengthen the practical approach to common problems in pediatric nephrology. Aimed at an audience of general and family practitioners, pediatricians and trainees who are not exposed on a day-to-day basis to pediatric nephrology problems, it provides a logical, concise and cost-effective approach from which they can profit and acquire medical reasoning.

  • Sales Rank: #2152456 in Books
  • Published on: 2008-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.25" w x .25" l, .95 pounds
  • Binding: Spiral-bound
  • 122 pages

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Selasa, 27 November 2012

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“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflections any society ever made of its whole range of activities.” –Marshall McLuhan

In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has motivated, entertained and moved us over the years. We ranked the 100 best campaigns of the century. Now, Advertising Age is updating this list with 15 of the best ad campaigns (so far) of the 21st Century.
Over the last 15 years, advertising and marketing, and the media it uses to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention to brand messages.
On Jan. 12, Ad Age will unveil this century’s 15 top ad campaigns as chosen by a panel of judges made up of the industry’s leading and most distinguished creators and marketers. We gave the judges a list of 50 nominees from which to vote for their top 15.We asked our judges to consider three criteria, the same three questions that were used for the original Top 100 Ad Campaigns of the 20th Century:

  • Was it a watershed ad or campaign, discernibly changing the culture of advertising or the popular culture as a whole?
  • If the ad campaign itself was credited with creating a category, or if by its efforts a brand became entrenched in its category as No. 1.
  • Was it simply unforgettable?
 
These top 15 landmark campaigns, and the top 100 ad campaigns of the 20 Century, are all in this ebook, Advertising Age’s Top Ad Campaigns.

  • Sales Rank: #587609 in eBooks
  • Published on: 2015-01-12
  • Released on: 2015-01-12
  • Format: Kindle eBook

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0 of 1 people found the following review helpful.
Good summary of the best advertising creatvity
By Eduardo Romero Pineda
Good summary of the best advertising creatvity.

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Senin, 26 November 2012

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"Fibonacci Trading offers new insight into pinpointing the highs and lows in market trading with a proven approach based on a numeric pattern known as the Fibonacci series. Armed with the know-how and tools inside, you'll learn how to maximize profits and limit losses by anticipating market swings based on an enlightened understanding of how Fibonacci levels determine market trends. This innovative approach created by pioneering technical analyst Carolyn Boroden enables you to predict turning points well in advance, better determine stop-loss placement, and accurately identify critical support and resistance levels. More than 100 charts and illustrations bring concepts to life to form a powerful formula consisting of four key components.....

  • Published on: 2010-01-01
  • Binding: Paperback
  • 243 pages

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This Changes Everything: Capitalism vs. The Climate, by Naomi Klein

The most important book yet from the author of the international bestseller The Shock Doctrine, a brilliant explanation of why the climate crisis challenges us to abandon the core “free market” ideology of our time, restructure the global economy, and remake our political systems.

In short, either we embrace radical change ourselves or radical changes will be visited upon our physical world. The status quo is no longer an option.

In This Changes Everything Naomi Klein argues that climate change isn’t just another issue to be neatly filed between taxes and health care. It’s an alarm that calls us to fix an economic system that is already failing us in many ways. Klein meticulously builds the case for how massively reducing our greenhouse emissions is our best chance to simultaneously reduce gaping inequalities, re-imagine our broken democracies, and rebuild our gutted local economies. She exposes the ideological desperation of the climate-change deniers, the messianic delusions of the would-be geoengineers, and the tragic defeatism of too many mainstream green initiatives. And she demonstrates precisely why the market has not—and cannot—fix the climate crisis but will instead make things worse, with ever more extreme and ecologically damaging extraction methods, accompanied by rampant disaster capitalism.

Klein argues that the changes to our relationship with nature and one another that are required to respond to the climate crisis humanely should not be viewed as grim penance, but rather as a kind of gift—a catalyst to transform broken economic and cultural priorities and to heal long-festering historical wounds. And she documents the inspiring movements that have already begun this process: communities that are not just refusing to be sites of further fossil fuel extraction but are building the next, regeneration-based economies right now.

Can we pull off these changes in time? Nothing is certain. Nothing except that climate change changes everything. And for a very brief time, the nature of that change is still up to us.

  • Sales Rank: #21008 in Books
  • Model: 30125622
  • Published on: 2014-09-16
  • Released on: 2014-09-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.20" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 576 pages

Review
"The most momentous and contentious environmental book since Silent Spring.” (Rob Nixon The New York Times Book Review)

“This may be the first truly honest book ever written about climate change.” (Bryan Walsh Time)

"This is the best book about climate change in a very long time—in large part because it's about much more. It sets the most important crisis in human history in the context of our other ongoing traumas, reminding us just how much the powers-that-be depend on the power of coal, gas and oil. And that in turn should give us hope, because it means the fight for a just world is the same as the fight for a livable one." (Bill McKibben, author of The End of Nature and co-founder of 350.org)

“This Changes Everything is the work book for . . . [a] new, more assertive, more powerful environmental movement.” (Mark Bittman)

"Naomi Klein applies her fine, fierce, and meticulous mind to the greatest, most urgent questions of our times. . . . I count her among the most inspirational political thinkers in the world today." (Arundhati Roy, author of The God of Small Things and Capitalism: A Ghost Story)

“Naomi Klein is a genius. She has done for politics what Jared Diamond did for the study of human history. She skillfully blends politics, economics and history and distills out simple and powerful truths with universal applicability.” (Robert F. Kennedy, Jr.)

“[A]robust new polemic. . . . Drawing on an impressive volume of research, Ms. Klein savages the idea that we will be saved by new technologies or by an incremental shift away from fossil fuels: Both approaches, she argues, are forms of denial. . . . Ms. Klein is aware of the intractability of the problems she describes, but she manages optimism nonetheless.” (Nathaniel Rich The New York Times)

"Klein is a brave and passionate writer who always deserves to be heard, and this is a powerful and urgent book." (John Gray The Observer (UK))

“If global warming is a worldwide wake-up call, we’re all pretty heavy sleepers. . . . We haven't made significant progress, Klein argues, because we've been expecting solutions from the very same institutions that created the problem in the first place. . . . Klein's sharp analysis makes a compelling case that a mass awakening is part of the answer.” (Chris Bentley The Chicago Tribune)

“Gripping and dramatic. . . . [Klein] writes of a decisive battle for the fate of the earth in which we either take back control of the planet from the capitalists who are destroying it or watch it all burn.” (Roy Scranton Rolling Stone)

“Naomi Klein’s latest book may be the manifesto that the climate movement — and the planet — needs right now. . . . For those with whom her message does resonate — and they are likely to be legion — her book could help catalyze the kind of mass movement she argues the world needs now.” (Mason Inman San Francisco Chronicle)

“Powerfully and uncompromisingly written, the impassioned polemic we have come to expect from Klein, mixing first-hand accounts of events around the world and withering political analysis. . . . Her stirring vision is nothing less than a political, economic, social, cultural and moral make-over of the human world.” (Mike Hulme New Scientist)

“A powerful, profound, and compelling book.” (Matthew Rothschild The Progressive)

“Klein is one of the left’s most influential figures and a prominent climate champion. . . . [She] is a gifted writer and there is little doubt about the problem she identifies.” (Pilita Clark The Financial Times)

“Whatever side you take, Klein deserves credit for not sugarcoating the problem. She writes that limiting global warming won't be quick, easy or without disruptions, yet holds out hope that the end result will be better for people, the environment and even the economy. . . . This Changes Everything may motivate more people to think and act on climate change, and that’s good.” (Associated Press)

“Journalist Klein is a resolute investigator into the dark side of unchecked capitalism. . . . This comprehensive, sure-to-be controversial inquiry, one of the most thorough, eloquent, and enlightening books yet on this urgent and overwhelming subject—alongside works by Bill McKibben, Elizabeth Kolbert, and Diane Ackerman—provides the evidence and the reasoning we need to help us shift to a ‘worldview based on regeneration and renewal rather than domination and depletion.’” (Booklist (starred review))

"[Klein's] journalism won't slow down the fossil fuel companies, but it surely holds out hope for activists looking to avert a disaster. . . . A sharp analysis that is bound to be widely discussed." (Kirkus Reviews)

"The book has an uplifting message: that humans have changed before, and can change again. It poses a gutsy challenge to those who are vaguely hoping that the whole issue will go away, or that some new technology will save us." (Camilla Cavendish The Sunday Times (UK))

"An intellectual hero of many in the alter-globalization protests as well as the Occupy movement. . . . Klein is ready for battle and is not afraid to own her politics.” (Adam Morris Los Angeles Review of Books)

About the Author
Naomi Klein is an award-winning journalist, syndicated columnist, and author of the New York Times and #1 international bestseller The Shock Doctrine: The Rise of Disaster Capitalism. Her first book, No Logo: Taking Aim at the Brand Bullies, was also an international bestseller. Klein is a contributing editor for Harper’s and reporter for Rolling Stone and writes a syndicated column for The Nation and the Guardian. She lives in Toronto.

Excerpt. © Reprinted by permission. All rights reserved.
This Changes Everything Introduction ONE WAY OR ANOTHER, EVERYTHING CHANGES
“Most projections of climate change presume that future changes—greenhouse gas emissions, temperature increases and effects such as sea level rise—will happen incrementally. A given amount of emission will lead to a given amount of temperature increase that will lead to a given amount of smooth incremental sea level rise. However, the geological record for the climate reflects instances where a relatively small change in one element of climate led to abrupt changes in the system as a whole. In other words, pushing global temperatures past certain thresholds could trigger abrupt, unpredictable and potentially irreversible changes that have massively disruptive and large-scale impacts. At that point, even if we do not add any additional CO2 to the atmosphere, potentially unstoppable processes are set in motion. We can think of this as sudden climate brake and steering failure where the problem and its consequences are no longer something we can control.”

—Report by the American Association for the Advancement of Science, the world’s largest general scientific society, 20141

“I love that smell of the emissions.”

—Sarah Palin, 20112

A voice came over the intercom: would the passengers of Flight 3935, scheduled to depart Washington, D.C., for Charleston, South Carolina, kindly collect their carry-on luggage and get off the plane.

They went down the stairs and gathered on the hot tarmac. There they saw something unusual: the wheels of the US Airways jet had sunk into the black pavement as if it were wet cement. The wheels were lodged so deep, in fact, that the truck that came to tow the plane away couldn’t pry it loose. The airline had hoped that without the added weight of the flight’s thirty-five passengers, the aircraft would be light enough to pull. It wasn’t. Someone posted a picture: “Why is my flight cancelled? Because DC is so damn hot that our plane sank 4" into the pavement.”3

Eventually, a larger, more powerful vehicle was brought in to tow the plane and this time it worked; the plane finally took off, three hours behind schedule. A spokesperson for the airline blamed the incident on “very unusual temperatures.”4

The temperatures in the summer of 2012 were indeed unusually hot. (As they were the year before and the year after.) And it’s no mystery why this has been happening: the profligate burning of fossil fuels, the very thing that US Airways was bound and determined to do despite the inconvenience presented by a melting tarmac. This irony—the fact that the burning of fossil fuels is so radically changing our climate that it is getting in the way of our capacity to burn fossil fuels—did not stop the passengers of Flight 3935 from reembarking and continuing their journeys. Nor was climate change mentioned in any of the major news coverage of the incident.

I am in no position to judge these passengers. All of us who live high consumer lifestyles, wherever we happen to reside, are, metaphorically, passengers on Flight 3935. Faced with a crisis that threatens our survival as a species, our entire culture is continuing to do the very thing that caused the crisis, only with an extra dose of elbow grease behind it. Like the airline bringing in a truck with a more powerful engine to tow that plane, the global economy is upping the ante from conventional sources of fossil fuels to even dirtier and more dangerous versions—bitumen from the Alberta tar sands, oil from deepwater drilling, gas from hydraulic fracturing (fracking), coal from detonated mountains, and so on.

Meanwhile, each supercharged natural disaster produces new irony-laden snapshots of a climate increasingly inhospitable to the very industries most responsible for its warming. Like the 2013 historic floods in Calgary that forced the head offices of the oil companies mining the Alberta tar sands to go dark and send their employees home, while a train carrying flammable petroleum products teetered on the edge of a disintegrating rail bridge. Or the drought that hit the Mississippi River one year earlier, pushing water levels so low that barges loaded with oil and coal were unable to move for days, while they waited for the Army Corps of Engineers to dredge a channel (they had to appropriate funds allocated to rebuild from the previous year’s historic flooding along the same waterway). Or the coal-fired power plants in other parts of the country that were temporarily shut down because the waterways that they draw on to cool their machinery were either too hot or too dry (or, in some cases, both).

Living with this kind of cognitive dissonance is simply part of being alive in this jarring moment in history, when a crisis we have been studiously ignoring is hitting us in the face—and yet we are doubling down on the stuff that is causing the crisis in the first place.

I denied climate change for longer than I care to admit. I knew it was happening, sure. Not like Donald Trump and the Tea Partiers going on about how the continued existence of winter proves it’s all a hoax. But I stayed pretty hazy on the details and only skimmed most of the news stories, especially the really scary ones. I told myself the science was too complicated and that the environmentalists were dealing with it. And I continued to behave as if there was nothing wrong with the shiny card in my wallet attesting to my “elite” frequent flyer status.

A great many of us engage in this kind of climate change denial. We look for a split second and then we look away. Or we look but then turn it into a joke (“more signs of the Apocalypse!”). Which is another way of looking away.

Or we look but tell ourselves comforting stories about how humans are clever and will come up with a technological miracle that will safely suck the carbon out of the skies or magically turn down the heat of the sun. Which, I was to discover while researching this book, is yet another way of looking away.

Or we look but try to be hyper-rational about it (“dollar for dollar it’s more efficient to focus on economic development than climate change, since wealth is the best protection from weather extremes”)—as if having a few more dollars will make much difference when your city is underwater. Which is a way of looking away if you happen to be a policy wonk.

Or we look but tell ourselves we are too busy to care about something so distant and abstract—even though we saw the water in the subways in New York City, and the people on their rooftops in New Orleans, and know that no one is safe, the most vulnerable least of all. And though perfectly understandable, this too is a way of looking away.

Or we look but tell ourselves that all we can do is focus on ourselves. Meditate and shop at farmers’ markets and stop driving—but forget trying to actually change the systems that are making the crisis inevitable because that’s too much “bad energy” and it will never work. And at first it may appear as if we are looking, because many of these lifestyle changes are indeed part of the solution, but we still have one eye tightly shut.

Or maybe we do look—really look—but then, inevitably, we seem to forget. Remember and then forget again. Climate change is like that; it’s hard to keep it in your head for very long. We engage in this odd form of on-again-off-again ecological amnesia for perfectly rational reasons. We deny because we fear that letting in the full reality of this crisis will change everything. And we are right.5

We know that if we continue on our current path of allowing emissions to rise year after year, climate change will change everything about our world. Major cities will very likely drown, ancient cultures will be swallowed by the seas, and there is a very high chance that our children will spend a great deal of their lives fleeing and recovering from vicious storms and extreme droughts. And we don’t have to do anything to bring about this future. All we have to do is nothing. Just continue to do what we are doing now, whether it’s counting on a techno-fix or tending to our gardens or telling ourselves we’re unfortunately too busy to deal with it.

All we have to do is not react as if this is a full-blown crisis. All we have to do is keep on denying how frightened we actually are. And then, bit by bit, we will have arrived at the place we most fear, the thing from which we have been averting our eyes. No additional effort required.

There are ways of preventing this grim future, or at least making it a lot less dire. But the catch is that these also involve changing everything. For us high consumers, it involves changing how we live, how our economies function, even the stories we tell about our place on earth. The good news is that many of these changes are distinctly un-catastrophic. Many are downright exciting. But I didn’t discover this for a long while.

I remember the precise moment when I stopped averting my eyes to the reality of climate change, or at least when I first allowed my eyes to rest there for a good while. It was in Geneva, in April 2009, and I was meeting with Bolivia’s ambassador to the World Trade Organization (WTO), who was then a surprisingly young woman named Angélica Navarro Llanos. Bolivia being a poor country with a small international budget, Navarro Llanos had recently taken on the climate portfolio in addition to her trade responsibilities. Over lunch in an empty Chinese restaurant, she explained to me (using chopsticks as props to make a graph of the global emission trajectory) that she saw climate change both as a terrible threat to her people—but also an opportunity.

A threat for the obvious reasons: Bolivia is extraordinarily dependent on glaciers for its drinking and irrigation water and those white-capped mountains that tower over its capital were turning gray and brown at an alarming rate. The opportunity, Navarro Llanos said, was that since countries like hers had done almost nothing to send emissions soaring, they were in a position to declare themselves “climate creditors,” owed money and technology support from the large emitters to defray the hefty costs of coping with more climate-related disasters, as well as to help them develop on a green energy path.

She had recently given a speech at a United Nations climate conference in which she laid out the case for these kinds of wealth transfers, and she gave me a copy. “Millions of people,” it read, “in small islands, least-developed countries, landlocked countries as well as vulnerable communities in Brazil, India and China, and all around the world—are suffering from the effects of a problem to which they did not contribute. . . . If we are to curb emissions in the next decade, we need a massive mobilization larger than any in history. We need a Marshall Plan for the Earth. This plan must mobilize financing and technology transfer on scales never seen before. It must get technology onto the ground in every country to ensure we reduce emissions while raising people’s quality of life. We have only a decade.”6

Of course a Marshall Plan for the Earth would be very costly—hundreds of billions if not trillions of dollars (Navarro Llanos was reluctant to name a figure). And one might have thought that the cost alone would make it a nonstarter—after all, this was 2009 and the global financial crisis was in full swing. Yet the grinding logic of austerity—passing on the bankers’ bills to the people in the form of public sector layoffs, school closures, and the like—had not yet been normalized. So rather than making Navarro Llanos’s ideas seem less plausible, the crisis had the opposite effect.

We had all just watched as trillions of dollars were marshaled in a moment when our elites decided to declare a crisis. If the banks were allowed to fail, we were told, the rest of the economy would collapse. It was a matter of collective survival, so the money had to be found. In the process, some rather large fictions at the heart of our economic system were exposed (Need more money? Print some!). A few years earlier, governments took a similar approach to public finances after the September 11 terrorist attacks. In many Western countries, when it came to constructing the security/surveillance state at home and waging war abroad, budgets never seemed to be an issue.

Climate change has never received the crisis treatment from our leaders, despite the fact that it carries the risk of destroying lives on a vastly greater scale than collapsed banks or collapsed buildings. The cuts to our greenhouse gas emissions that scientists tell us are necessary in order to greatly reduce the risk of catastrophe are treated as nothing more than gentle suggestions, actions that can be put off pretty much indefinitely. Clearly, what gets declared a crisis is an expression of power and priorities as much as hard facts. But we need not be spectators in all this: politicians aren’t the only ones with the power to declare a crisis. Mass movements of regular people can declare one too.

Slavery wasn’t a crisis for British and American elites until abolitionism turned it into one. Racial discrimination wasn’t a crisis until the civil rights movement turned it into one. Sex discrimination wasn’t a crisis until feminism turned it into one. Apartheid wasn’t a crisis until the anti-apartheid movement turned it into one.

In the very same way, if enough of us stop looking away and decide that climate change is a crisis worthy of Marshall Plan levels of response, then it will become one, and the political class will have to respond, both by making resources available and by bending the free market rules that have proven so pliable when elite interests are in peril. We occasionally catch glimpses of this potential when a crisis puts climate change at the front of our minds for a while. “Money is no object in this relief effort. Whatever money is needed for it will be spent,” declared British prime minister David Cameron—Mr. Austerity himself—when large parts of his country were underwater from historic flooding in February 2014 and the public was enraged that his government was not doing more to help.7

Listening to Navarro Llanos describe Bolivia’s perspective, I began to understand how climate change—if treated as a true planetary emergency akin to those rising flood waters—could become a galvanizing force for humanity, leaving us all not just safer from extreme weather, but with societies that are safer and fairer in all kinds of other ways as well. The resources required to rapidly move away from fossil fuels and prepare for the coming heavy weather could pull huge swaths of humanity out of poverty, providing services now sorely lacking, from clean water to electricity. This is a vision of the future that goes beyond just surviving or enduring climate change, beyond “mitigating” and “adapting” to it in the grim language of the United Nations. It is a vision in which we collectively use the crisis to leap somewhere that seems, frankly, better than where we are right now.

After that conversation, I found that I no longer feared immersing myself in the scientific reality of the climate threat. I stopped avoiding the articles and the scientific studies and read everything I could find. I also stopped outsourcing the problem to the environmentalists, stopped telling myself this was somebody else’s issue, somebody else’s job. And through conversations with others in the growing climate justice movement, I began to see all kinds of ways that climate change could become a catalyzing force for positive change—how it could be the best argument progressives have ever had to demand the rebuilding and reviving of local economies; to reclaim our democracies from corrosive corporate influence; to block harmful new free trade deals and rewrite old ones; to invest in starving public infrastructure like mass transit and affordable housing; to take back ownership of essential services like energy and water; to remake our sick agricultural system into something much healthier; to open borders to migrants whose displacement is linked to climate impacts; to finally respect Indigenous land rights—all of which would help to end grotesque levels of inequality within our nations and between them.

And I started to see signs—new coalitions and fresh arguments—hinting at how, if these various connections were more widely understood, the urgency of the climate crisis could form the basis of a powerful mass movement, one that would weave all these seemingly disparate issues into a coherent narrative about how to protect humanity from the ravages of both a savagely unjust economic system and a destabilized climate system. I have written this book because I came to the conclusion that climate action could provide just such a rare catalyst.
A People’s Shock
But I also wrote it because climate change can be a catalyst for a range of very different and far less desirable forms of social, political, and economic transformation.

I have spent the last fifteen years immersed in research about societies undergoing extreme shocks—caused by economic meltdowns, natural disasters, terrorist attacks, and wars. And I have looked deeply into how societies change in these periods of tremendous stress. How these events change the collective sense of what is possible, for better but mostly for worse. As I discussed in my last book, The Shock Doctrine, over the past four decades corporate interests have systematically exploited these various forms of crisis to ram through policies that enrich a small elite—by lifting regulations, cutting social spending, and forcing large-scale privatizations of the public sphere. They have also been the excuse for extreme crackdowns on civil liberties and chilling human rights violations.

And there are plenty of signs that climate change will be no exception—that, rather than sparking solutions that have a real chance of preventing catastrophic warming and protecting us from inevitable disasters, the crisis will once again be seized upon to hand over yet more resources to the 1 percent. You can see the early stages of this process already. Communal forests around the world are being turned into privatized tree farms and preserves so their owners can collect something called “carbon credits,” a lucrative scam I’ll explore later. There is a booming trade in “weather futures,” allowing companies and banks to gamble on changes in the weather as if deadly disasters were a game on a Vegas craps table (between 2005 and 2006 the weather derivatives market jumped nearly fivefold, from $9.7 billion to $45.2 billion). Global reinsurance companies are making billions in profits, in part by selling new kinds of protection schemes to developing countries that have done almost nothing to create the climate crisis, but whose infrastructure is intensely vulnerable to its impacts.8

And in a moment of candor, the weapons giant Raytheon explained, “Expanded business opportunities are likely to arise as consumer behaviour and needs change in response to climate change.” Those opportunities include not just more demand for the company’s privatized disaster response services but also “demand for its military products and services as security concerns may arise as results of droughts, floods, and storm events occur as a result of climate change.”9 This is worth remembering whenever doubts creep in about the urgency of this crisis: the private militias are already mobilizing.

Droughts and floods create all kinds of business opportunities besides a growing demand for men with guns. Between 2008 and 2010, at least 261 patents were filed related to growing “climate-ready” crops—seeds supposedly able to withstand extreme weather conditions; of these patents close to 80 percent were controlled by six agribusiness giants, including Monsanto and Syngenta. Superstorm Sandy, meanwhile, has been a windfall for New Jersey real estate developers who have received millions for new construction in lightly damaged areas, while it continues to be a nightmare for those living in hard-hit public housing, much as the aftermath of Hurricane Katrina played out in New Orleans.10

None of this is surprising. Finding new ways to privatize the commons and profit from disaster is what our current system is built to do; left to its own devices, it is capable of nothing else. The shock doctrine, however, is not the only way societies respond to crises. We have all witnessed this in recent years as the financial meltdown that began on Wall Street in 2008 reverberated around the world. A sudden rise in food prices helped create the conditions for the Arab Spring. Austerity policies have inspired mass movements from Greece to Spain to Chile to the United States to Quebec. Many of us are getting a lot better at standing up to those who would cynically exploit crises to ransack the public sphere. And yet these protests have also shown that saying no is not enough. If opposition movements are to do more than burn bright and then burn out, they will need a comprehensive vision for what should emerge in the place of our failing system, as well as serious political strategies for how to achieve those goals.

Progressives used to know how to do this. There is a rich populist history of winning big victories for social and economic justice in the midst of large-scale crises. These include, most notably, the policies of the New Deal after the market crash of 1929 and the birth of countless social programs after World War II. These policies were so popular with voters that getting them passed into law did not require the kind of authoritarian trickery that I documented in The Shock Doctrine. What was essential was building muscular mass movements capable of standing up to those defending a failing status quo, and that demanded a significantly fairer share of the economic pie for everyone. A few of the lasting (though embattled) legacies of these exceptional historical moments include: public health insurance in many countries, old age pensions, subsidized housing, and public funding for the arts.

I am convinced that climate change represents a historic opportunity on an even greater scale. As part of the project of getting our emissions down to the levels many scientists recommend, we once again have the chance to advance policies that dramatically improve lives, close the gap between rich and poor, create huge numbers of good jobs, and reinvigorate democracy from the ground up. Rather than the ultimate expression of the shock doctrine—a frenzy of new resource grabs and repression—climate change can be a People’s Shock, a blow from below. It can disperse power into the hands of the many rather than consolidating it in the hands of the few, and radically expand the commons, rather than auctioning it off in pieces. And where right-wing shock doctors exploit emergencies (both real and manufactured) in order to push through policies that make us even more crisis prone, the kinds of transformations discussed in these pages would do the exact opposite: they would get to the root of why we are facing serial crises in the first place, and would leave us with both a more habitable climate than the one we are headed for and a far more just economy than the one we have right now.

But before any of these changes can happen—before we can believe that climate change can change us—we first have to stop looking away.

“You have been negotiating all my life.” So said Canadian college student Anjali Appadurai, as she stared down the assembled government negotiators at the 2011 United Nations climate conference in Durban, South Africa. She was not exaggerating. The world’s governments have been talking about preventing climate change for more than two decades; they began negotiating the year that Anjali, then twenty-one years old, was born. And yet as she pointed out in her memorable speech on the convention floor, delivered on behalf of all of the assembled young people: “In that time, you’ve failed to meet pledges, you’ve missed targets, and you’ve broken promises.”11

In truth, the intergovernmental body entrusted to prevent “dangerous” levels of climate change has not only failed to make progress over its twenty-odd years of work (and more than ninety official negotiation meetings since the agreement was adopted), it has overseen a process of virtually uninterrupted backsliding. Our governments wasted years fudging numbers and squabbling over start dates, perpetually trying to get extensions like undergrads with late term papers.

The catastrophic result of all this obfuscation and procrastination is now undeniable. Preliminary data shows that in 2013, global carbon dioxide emissions were 61 percent higher than they were in 1990, when negotiations toward a climate treaty began in earnest. As MIT economist John Reilly puts it: “The more we talk about the need to control emissions, the more they are growing.” Indeed the only thing rising faster than our emissions is the output of words pledging to lower them. Meanwhile, the annual U.N. climate summit, which remains the best hope for a political breakthrough on climate action, has started to seem less like a forum for serious negotiation than a very costly and high-carbon group therapy session, a place for the representatives of the most vulnerable countries in the world to vent their grief and rage while low-level representatives of the nations largely responsible for their tragedies stare at their shoes.12

This has been the mood ever since the collapse of the much-hyped 2009 U.N. climate summit in Copenhagen. On the last night of that massive gathering, I found myself with a group of climate justice activists, including one of the most prominent campaigners in Britain. Throughout the summit, this young man had been the picture of confidence and composure, briefing dozens of journalists a day on what had gone on during each round of negotiations and what the various emission targets meant in the real world. Despite the challenges, his optimism about the summit’s prospects never flagged. Once it was all over, however, and the pitiful deal was done, he fell apart before our eyes. Sitting in an overlit Italian restaurant, he began to sob uncontrollably. “I really thought Obama understood,” he kept repeating.

I have come to think of that night as the climate movement’s coming of age: it was the moment when the realization truly sank in that no one was coming to save us. The British psychoanalyst and climate specialist Sally Weintrobe describes this as the summit’s “fundamental legacy”—the acute and painful realization that our “leaders are not looking after us . . . we are not cared for at the level of our very survival.”13 No matter how many times we have been disappointed by the failings of our politicians, this realization still comes as a blow. It really is the case that we are on our own and any credible source of hope in this crisis will have to come from below.

In Copenhagen, the major polluting governments—including the United States and China—signed a nonbinding agreement pledging to keep temperatures from increasing more than 2 degrees Celsius above where they were before we started powering our economies with coal. (That converts to an increase of 3.6 degrees Fahrenheit.) This well-known target, which supposedly represents the “safe” limit of climate change, has always been a highly political choice that has more to do with minimizing economic disruption than with protecting the greatest number of people. When the 2 degrees target was made official in Copenhagen, there were impassioned objections from many delegates who said the goal amounted to a “death sentence” for some low-lying island states, as well as for large parts of Sub-Saharan Africa. In fact it is a very risky target for all of us: so far, temperatures have increased by just .8 degree Celsius and we are already experiencing many alarming impacts, including the unprecedented melting of the Greenland ice sheet in the summer of 2012 and the acidification of oceans far more rapidly than expected. Allowing temperatures to warm by more than twice that amount will unquestionably have perilous consequences.14

In a 2012 report, the World Bank laid out the gamble implied by that target. “As global warming approaches and exceeds 2-degrees Celsius, there is a risk of triggering nonlinear tipping elements. Examples include the disintegration of the West Antarctic ice sheet leading to more rapid sea-level rise, or large-scale Amazon dieback drastically affecting ecosystems, rivers, agriculture, energy production, and livelihoods. This would further add to 21st-century global warming and impact entire continents.”15 In other words, once we allow temperatures to climb past a certain point, where the mercury stops is not in our control.

But the bigger problem—and the reason Copenhagen caused such great despair—is that because governments did not agree to binding targets, they are free to pretty much ignore their commitments. Which is precisely what is happening. Indeed, emissions are rising so rapidly that unless something radical changes within our economic structure, 2 degrees now looks like a utopian dream. And it’s not just environmentalists who are raising the alarm. The World Bank also warned when it released its report that “we’re on track for a 4°C warmer world [by century’s end] marked by extreme heat waves, declining global food stocks, loss of ecosystems and biodiversity, and life-threatening sea level rise.” And the report cautioned that, “there is also no certainty that adaptation to a 4°C world is possible.” Kevin Anderson, former director (now deputy director) of the Tyndall Centre for Climate Change Research, which has quickly established itself as one of the U.K.’s premier climate research institutions, is even blunter; he says 4 degrees Celsius warming—7.2 degrees Fahrenheit—is “incompatible with any reasonable characterization of an organized, equitable and civilized global community.”16

We don’t know exactly what a 4 degrees Celsius world would look like, but even the best-case scenario is likely to be calamitous. Four degrees of warming could raise global sea levels by 1 or possibly even 2 meters by 2100 (and would lock in at least a few additional meters over future centuries). This would drown some island nations such as the Maldives and Tuvalu, and inundate many coastal areas from Ecuador and Brazil to the Netherlands to much of California and the northeastern United States, as well as huge swaths of South and Southeast Asia. Major cities likely in jeopardy include Boston, New York, greater Los Angeles, Vancouver, London, Mumbai, Hong Kong, and Shanghai.17

Meanwhile, brutal heat waves that can kill tens of thousands of people, even in wealthy countries, would become entirely unremarkable summer events on every continent but Antarctica. The heat would also cause staple crops to suffer dramatic yield losses across the globe (it is possible that Indian wheat and U.S. corn could plummet by as much as 60 percent), this at a time when demand will be surging due to population growth and a growing demand for meat. And since crops will be facing not just heat stress but also extreme events such as wide-ranging droughts, flooding, or pest outbreaks, the losses could easily turn out to be more severe than the models have predicted. When you add ruinous hurricanes, raging wildfires, fisheries collapses, widespread disruptions to water supplies, extinctions, and globe-trotting diseases to the mix, it indeed becomes difficult to imagine that a peaceful, ordered society could be sustained (that is, where such a thing exists in the first place).18

And keep in mind that these are the optimistic scenarios in which warming is more or less stabilized at 4 degrees Celsius and does not trigger tipping points beyond which runaway warming would occur. Based on the latest modeling, it is becoming safer to assume that 4 degrees could bring about a number of extremely dangerous feedback loops—an Arctic that is regularly ice-free in September, for instance, or, according to one recent study, global vegetation that is too saturated to act as a reliable “sink,” leading to more carbon being emitted rather than stored. Once this happens, any hope of predicting impacts pretty much goes out the window. And this process may be starting sooner than anyone predicted. In May 2014, NASA and University of California, Irvine scientists revealed that glacier melt in a section of West Antarctica roughly the size of France now “appears unstoppable.” This likely spells doom for the entire West Antarctic ice sheet, which according to lead study author Eric Rignot “comes with a sea level rise of between three and five metres. Such an event will displace millions of people worldwide.” The disintegration, however, could unfold over centuries and there is still time for emission reductions to slow down the process and prevent the worst.19

Much more frightening than any of this is the fact that plenty of mainstream analysts think that on our current emissions trajectory, we are headed for even more than 4 degrees of warming. In 2011, the usually staid International Energy Agency (IEA) issued a report projecting that we are actually on track for 6 degrees Celsius—10.8 degrees Fahrenheit—of warming. And as the IEA’s chief economist put it: “Everybody, even the school children, knows that this will have catastrophic implications for all of us.” (The evidence indicates that 6 degrees of warming is likely to set in motion several major tipping points—not only slower ones such as the aforementioned breakdown of the West Antarctic ice sheet, but possibly more abrupt ones, like massive releases of methane from Arctic permafrost.) The accounting giant PricewaterhouseCoopers has also published a report warning businesses that we are headed for “4°C, or even 6°C” of warming.20

These various projections are the equivalent of every alarm in your house going off simultaneously. And then every alarm on your street going off as well, one by one by one. They mean, quite simply, that climate change has become an existential crisis for the human species. The only historical precedent for a crisis of this depth and scale was the Cold War fear that we were heading toward nuclear holocaust, which would have made much of the planet uninhabitable. But that was (and remains) a threat; a slim possibility, should geopolitics spiral out of control. The vast majority of nuclear scientists never told us that we were almost certainly going to put our civilization in peril if we kept going about our daily lives as usual, doing exactly what we were already doing, which is what the climate scientists have been telling us for years.

As the Ohio State University climatologist Lonnie G. Thompson, a world-renowned specialist on glacier melt, explained in 2010, “Climatologists, like other scientists, tend to be a stolid group. We are not given to theatrical rantings about falling skies. Most of us are far more comfortable in our laboratories or gathering data in the field than we are giving interviews to journalists or speaking before Congressional committees. Why then are climatologists speaking out about the dangers of global warming? The answer is that virtually all of us are now convinced that global warming poses a clear and present danger to civilization.”21

It doesn’t get much clearer than that. And yet rather than responding with alarm and doing everything in our power to change course, large parts of humanity are, quite consciously, continuing down the same road. Only, like the passengers aboard Flight 3935, aided by a more powerful, dirtier engine.

What is wrong with us?
Really Bad Timing
Many answers to that question have been offered, ranging from the extreme difficulty of getting all the governments in the world to agree on anything, to an absence of real technological solutions, to something deep in our human nature that keeps us from acting in the face of seemingly remote threats, to—more recently—the claim that we have blown it anyway and there is no point in even trying to do much more than enjoy the scenery on the way down.

Some of these explanations are valid, but all are ultimately inadequate. Take the claim that it’s just too hard for so many countries to agree on a course of action. It is hard. But many times in the past, the United Nations has helped governments to come together to tackle tough cross-border challenges, from ozone depletion to nuclear proliferation. The deals produced weren’t perfect, but they represented real progress. Moreover, during the same years that our governments failed to enact a tough and binding legal architecture requiring emission reductions, supposedly because cooperation was too complex, they managed to create the World Trade Organization—an intricate global system that regulates the flow of goods and services around the planet, under which the rules are clear and violations are harshly penalized.

The assertion that we have been held back by a lack of technological solutions is no more compelling. Power from renewable sources like wind and water predates the use of fossil fuels and is becoming cheaper, more efficient, and easier to store every year. The past two decades have seen an explosion of ingenious zero-waste design, as well as green urban planning. Not only do we have the technical tools to get off fossil fuels, we also have no end of small pockets where these low carbon lifestyles have been tested with tremendous success. And yet the kind of large-scale transition that would give us a collective chance of averting catastrophe eludes us.

Is it just human nature that holds us back then? In fact we humans have shown ourselves willing to collectively sacrifice in the face of threats many times, most famously in the embrace of rationing, victory gardens, and victory bonds during World Wars I and II. Indeed to support fuel conservation during World War II, pleasure driving was virtually eliminated in the U.K., and between 1938 and 1944, use of public transit went up by 87 percent in the U.S. and by 95 percent in Canada. Twenty million U.S. households—representing three fifths of the population—were growing victory gardens in 1943, and their yields accounted for 42 percent of the fresh vegetables consumed that year. Interestingly, all of these activities together dramatically reduce carbon emissions.22

Yes, the threat of war seemed immediate and concrete but so too is the threat posed by the climate crisis that has already likely been a substantial contributor to massive disasters in some of the world’s major cities. Still, we’ve gone soft since those days of wartime sacrifice, haven’t we? Contemporary humans are too self-centered, too addicted to gratification to live without the full freedom to satisfy our every whim—or so our culture tells us every day. And yet the truth is that we continue to make collective sacrifices in the name of an abstract greater good all the time. We sacrifice our pensions, our hard-won labor rights, our arts and after-school programs. We send our kids to learn in ever more crowded classrooms, led by ever more harried teachers. We accept that we have to pay dramatically more for the destructive energy sources that power our transportation and our lives. We accept that bus and subway fares go up and up while service fails to improve or degenerates. We accept that a public university education should result in a debt that will take half a lifetime to pay off when such a thing was unheard of a generation ago. In Canada, where I live, we are in the midst of accepting that our mail can no longer be delivered to our homes.

The past thirty years have been a steady process of getting less and less in the public sphere. This is all defended in the name of austerity, the current justification for these never-ending demands for collective sacrifice. In the past, other words and phrases, equally abstracted from daily life, have served a similar purpose: balanced budgets, increased efficiency, fostering economic growth.

It seems to me that if humans are capable of sacrificing this much collective benefit in the name of stabilizing an economic system that makes daily life so much more expensive and precarious, then surely humans should be capable of making some important lifestyle changes in the interest of stabilizing the physical systems upon which all of life depends. Especially because many of the changes that need to be made to dramatically cut emissions would also materially improve the quality of life for the majority of people on the planet—from allowing kids in Beijing to play outside without wearing pollution masks to creating good jobs in clean energy sectors for millions. There seems to be no shortage of both short-term and medium-term incentives to do the right thing for our climate.

Time is tight, to be sure. But we could commit ourselves, tomorrow, to radically cutting our fossil fuel emissions and beginning the shift to zero-carbon sources of energy based on renewable technology, with a full-blown transition underway within the decade. We have the tools to do that. And if we did, the seas would still rise and the storms would still come, but we would stand a much greater chance of preventing truly catastrophic warming. Indeed, entire nations could be saved from the waves. As Pablo Solón, Bolivia’s former ambassador to the United Nations, puts it: “If I burned your house the least I can do is welcome you into my house . . . and if I’m burning it right now I should try to stop the fire now.”23

But we are not stopping the fire. In fact we are dousing it with gasoline. After a rare decline in 2009 due to the financial crisis, global emissions surged by a whopping 5.9 percent in 2010—the largest absolute increase since the Industrial Revolution.24

So my mind keeps coming back to the question: what is wrong with us? What is really preventing us from putting out the fire that is threatening to burn down our collective house?

I think the answer is far more simple than many have led us to believe: we have not done the things that are necessary to lower emissions because those things fundamentally conflict with deregulated capitalism, the reigning ideology for the entire period we have been struggling to find a way out of this crisis. We are stuck because the actions that would give us the best chance of averting catastrophe—and would benefit the vast majority—are extremely threatening to an elite minority that has a stranglehold over our economy, our political process, and most of our major media outlets. That problem might not have been insurmountable had it presented itself at another point in our history. But it is our great collective misfortune that the scientific community made its decisive diagnosis of the climate threat at the precise moment when those elites were enjoying more unfettered political, cultural, and intellectual power than at any point since the 1920s. Indeed, governments and scientists began talking seriously about radical cuts to greenhouse gas emissions in 1988—the exact year that marked the dawning of what came to be called “globalization,” with the signing of the agreement representing the world’s largest bilateral trade relationship between Canada and the United States, later to be expanded into the North American Free Trade Agreement (NAFTA) with the inclusion of Mexico.25

When historians look back on the past quarter century of international negotiations, two defining processes will stand out. There will be the climate process: struggling, sputtering, failing utterly to achieve its goals. And there will be the corporate globalization process, zooming from victory to victory: from that first free trade deal to the creation of the World Trade Organization to the mass privatization of the former Soviet economies to the transformation of large parts of Asia into sprawling free-trade zones to the “structural adjusting” of Africa. There were setbacks to that process, to be sure—for example, popular pushback that stalled trade rounds and free trade deals. But what remained successful were the ideological underpinnings of the entire project, which was never really about trading goods across borders—selling French wine in Brazil, for instance, or U.S. software in China. It was always about using these sweeping deals, as well as a range of other tools, to lock in a global policy framework that provided maximum freedom to multinational corporations to produce their goods as cheaply as possible and sell them with as few regulations as possible—while paying as little in taxes as possible. Granting this corporate wishlist, we were told, would fuel economic growth, which would trickle down to the rest of us, eventually. The trade deals mattered only in so far as they stood in for, and plainly articulated, this far broader agenda.

The three policy pillars of this new era are familiar to us all: privatization of the public sphere, deregulation of the corporate sector, and lower corporate taxation, paid for with cuts to public spending. Much has been written about the real-world costs of these policies—the instability of financial markets, the excesses of the super-rich, and the desperation of the increasingly disposable poor, as well as the failing state of public infrastructure and services. Very little, however, has been written about how market fundamentalism has, from the very first moments, systematically sabotaged our collective response to climate change, a threat that came knocking just as this ideology was reaching its zenith.

The core problem was that the stranglehold that market logic secured over public life in this period made the most direct and obvious climate responses seem politically heretical. How, for instance, could societies invest massively in zero-carbon public services and infrastructure at a time when the public sphere was being systematically dismantled and auctioned off? How could governments heavily regulate, tax, and penalize fossil fuel companies when all such measures were being dismissed as relics of “command and control” communism? And how could the renewable energy sector receive the supports and protections it needed to replace fossil fuels when “protectionism” had been made a dirty word?

A different kind of climate movement would have tried to challenge the extreme ideology that was blocking so much sensible action, joining with other sectors to show how unfettered corporate power posed a grave threat to the habitability of the planet. Instead, large parts of the climate movement wasted precious decades attempting to make the square peg of the climate crisis fit into the round hole of deregulated capitalism, forever touting ways for the problem to be solved by the market itself. (Though it was only years into this project that I discovered the depths of collusion between big polluters and Big Green.)

But blocking strong climate action wasn’t the only way that the triumph of market fundamentalism acted to deepen the crisis in this period. Even more directly, the policies that so successfully freed multinational corporations from virtually all constraints also contributed significantly to the underlying cause of global warming—rising greenhouse gas emissions. The numbers are striking: in the 1990s, as the market integration project ramped up, global emissions were going up an average of 1 percent a year; by the 2000s, with “emerging markets” like China now fully integrated into the world economy, emissions growth had sped up disastrously, with the annual rate of increase reaching 3.4 percent a year for much of the decade. That rapid growth rate continues to this day, interrupted only briefly in 2009 by the world financial crisis.26

With hindsight, it’s hard to see how it could have turned out otherwise. The twin signatures of this era have been the mass export of products across vast distances (relentlessly burning carbon all the way), and the import of a uniquely wasteful model of production, consumption, and agriculture to every corner of the world (also based on the profligate burning of fossil fuels). Put differently, the liberation of world markets, a process powered by the liberation of unprecedented amounts of fossil fuels from the earth, has dramatically sped up the same process that is liberating Arctic ice from existence.

As a result, we now find ourselves in a very difficult and slightly ironic position. Because of those decades of hardcore emitting exactly when we were supposed to be cutting back, the things we must do to avoid catastrophic warming are no longer just in conflict with the particular strain of deregulated capitalism that triumphed in the 1980s. They are now in conflict with the fundamental imperative at the heart of our economic model: grow or die.

Once carbon has been emitted into the atmosphere, it sticks around for hundreds of years, some of it even longer, trapping heat. The effects are cumulative, growing more severe with time. And according to emissions specialists like the Tyndall Centre’s Kevin Anderson (as well as others), so much carbon has been allowed to accumulate in the atmosphere over the past two decades that now our only hope of keeping warming below the internationally agreed-upon target of 2 degrees Celsius is for wealthy countries to cut their emissions by somewhere in the neighborhood of 8–10 percent a year.27 The “free” market simply cannot accomplish this task. Indeed, this level of emission reduction has happened only in the context of economic collapse or deep depressions.

I’ll be delving deeper into those numbers in Chapter 2, but the bottom line is what matters here: our economic system and our planetary system are now at war. Or, more accurately, our economy is at war with many forms of life on earth, including human life. What the climate needs to avoid collapse is a contraction in humanity’s use of resources; what our economic model demands to avoid collapse is unfettered expansion. Only one of these sets of rules can be changed, and it’s not the laws of nature.

Fortunately, it is eminently possible to transform our economy so that it is less resource-intensive, and to do it in ways that are equitable, with the most vulnerable protected and the most responsible bearing the bulk of the burden. Low-carbon sectors of our economies can be encouraged to expand and create jobs, while high-carbon sectors are encouraged to contract. The problem, however, is that this scale of economic planning and management is entirely outside the boundaries of our reigning ideology. The only kind of contraction our current system can manage is a brutal crash, in which the most vulnerable will suffer most of all.

So we are left with a stark choice: allow climate disruption to change everything about our world, or change pretty much everything about our economy to avoid that fate. But we need to be very clear: because of our decades of collective denial, no gradual, incremental options are now available to us. Gentle tweaks to the status quo stopped being a climate option when we supersized the American Dream in the 1990s, and then proceeded to take it global. And it’s no longer just radicals who see the need for radical change. In 2012, twenty-one past winners of the prestigious Blue Planet Prize—a group that includes James Hansen, former director of NASA’s Goddard Institute for Space Studies, and Gro Harlem Brundtland, former prime minister of Norway—authored a landmark report. It stated that, “In the face of an absolutely unprecedented emergency, society has no choice but to take dramatic action to avert a collapse of civilization. Either we will change our ways and build an entirely new kind of global society, or they will be changed for us.”28

That’s tough for a lot of people in important positions to accept, since it challenges something that might be even more powerful than capitalism, and that is the fetish of centrism—of reasonableness, seriousness, splitting the difference, and generally not getting overly excited about anything. This is the habit of thought that truly rules our era, far more among the liberals who concern themselves with matters of climate policy than among conservatives, many of whom simply deny the existence of the crisis. Climate change presents a profound challenge to this cautious centrism because half measures won’t cut it: “all of the above energy” programs, as U.S. President Barack Obama describes his approach, has about as much chance of success as an all of the above diet, and the firm deadlines imposed by science require that we get very worked up indeed.

By posing climate change as a battle between capitalism and the planet, I am not saying anything that we don’t already know. The battle is already under way, but right now capitalism is winning hands down. It wins every time the need for economic growth is used as the excuse for putting off climate action yet again, or for breaking emission reduction commitments already made. It wins when Greeks are told that their only path out of economic crisis is to open up their beautiful seas to high-risk oil and gas drilling. It wins when Canadians are told our only hope of not ending up like Greece is to allow our boreal forests to be flayed so we can access the semisolid bitumen from the Alberta tar sands. It wins when a park in Istanbul is slotted for demolition to make way for yet another shopping mall. It wins when parents in Beijing are told that sending their wheezing kids to school in pollution masks decorated to look like cute cartoon characters is an acceptable price for economic progress. It wins every time we accept that we have only bad choices available to us: austerity or extraction, poisoning or poverty.

The challenge, then, is not simply that we need to spend a lot of money and change a lot of policies; it’s that we need to think differently, radically differently, for those changes to be remotely possible. Right now, the triumph of market logic, with its ethos of domination and fierce competition, is paralyzing almost all serious efforts to respond to climate change. Cutthroat competition between nations has deadlocked U.N. climate negotiations for decades: rich countries dig in their heels and declare that they won’t cut emissions and risk losing their vaulted position in the global hierarchy; poorer countries declare that they won’t give up their right to pollute as much as rich countries did on their way to wealth, even if that means deepening a disaster that hurts the poor most of all. For any of this to change, a worldview will need to rise to the fore that sees nature, other nations, and our own neighbors not as adversaries, but rather as partners in a grand project of mutual reinvention.

That’s a big ask. But it gets bigger. Because of our endless delays, we also have to pull off this massive transformation without delay. The International Energy Agency warns that if we do not get our emissions under control by a rather terrifying 2017, our fossil fuel economy will “lock-in” extremely dangerous warming. “The energy-related infrastructure then in place will generate all the CO2 emissions allowed” in our carbon budget for limiting warming to 2 degrees Celsius—“leaving no room for additional power plants, factories and other infrastructure unless they are zero-carbon, which would be extremely costly.” This assumes, probably accurately, that governments would be unwilling to force the closure of still-profitable power plants and factories. As Fatih Birol, the IEA’s chief economist, bluntly put it: “The door to reach two degrees is about to close. In 2017 it will be closed forever.” In short, we have reached what some activists have started calling “Decade Zero” of the climate crisis: we either change now or we lose our chance.29

All this means that the usual free market assurances—A techno-fix is around the corner! Dirty development is just a phase on the way to a clean environment, look at nineteenth-century London!—simply don’t add up. We don’t have a century to spare for China and India to move past their Dickensian phases. Because of our lost decades, it is time to turn this around now. Is it possible? Absolutely. Is it possible without challenging the fundamental logic of deregulated capitalism? Not a chance.

One of the people I met on this journey and who you will meet in these pages is Henry Red Cloud, a Lakota educator and entrepreneur who trains young Native people to become solar engineers. He tells his students that there are times when we must accept small steps forward—and there are other times “when you need to run like a buffalo.”30 Now is one of those times when we must run.
Power, Not Just Energy
I was struck recently by a mea culpa of sorts, written by Gary Stix, a senior editor of Scientific American. Back in 2006, he edited a special issue on responses to climate change and, like most such efforts, the articles were narrowly focused on showcasing exciting low-carbon technologies. But in 2012 Stix wrote that he had overlooked a much larger and more important part of the story—the need to create the social and political context in which these technological shifts stand a chance of displacing the all too profitable status quo. “If we are ever to cope with climate change in any fundamental way, radical solutions on the social side are where we must focus, though. The relative efficiency of the next generation of solar cells is trivial by comparison.”31

This book is about those radical changes on the social side, as well as on the political, economic, and cultural sides. What concerns me is less the mechanics of the transition—the shift from brown to green energy, from sole-rider cars to mass transit, from sprawling exurbs to dense and walkable cities—than the power and ideological roadblocks that have so far prevented any of these long understood solutions from taking hold on anything close to the scale required.

It seems to me that our problem has a lot less to do with the mechanics of solar power than the politics of human power—specifically whether there can be a shift in who wields it, a shift away from corporations and toward communities, which in turn depends on whether or not the great many people who are getting a rotten deal under our current system can build a determined and diverse enough social force to change the balance of power. I have also come to understand, over the course of researching this book, that the shift will require rethinking the very nature of humanity’s power—our right to extract ever more without facing consequences, our capacity to bend complex natural systems to our will. This is a shift that challenges not only capitalism, but also the building blocks of materialism that preceded modern capitalism, a mentality some call “extractivism.”

Because, underneath all of this is the real truth we have been avoiding: climate change isn’t an “issue” to add to the list of things to worry about, next to health care and taxes. It is a civilizational wake-up call. A powerful message—spoken in the language of fires, floods, droughts, and extinctions—telling us that we need an entirely new economic model and a new way of sharing this planet. Telling us that we need to evolve.
Coming Out of Denial
Some say there is no time for this transformation; the crisis is too pressing and the clock is ticking. I agree that it would be reckless to claim that the only solution to this crisis is to revolutionize our economy and revamp our worldview from the bottom up—and anything short of that is not worth doing. There are all kinds of measures that would lower emissions substantively that could and should be done right now. But we aren’t taking those measures, are we? The reason is that by failing to fight these big battles that stand to shift our ideological direction and change the balance of who holds power in our societies, a context has been slowly created in which any muscular response to climate change seems politically impossible, especially during times of economic crisis (which lately seems to be all the time).

So this book proposes a different strategy: think big, go deep, and move the ideological pole far away from the stifling market fundamentalism that has become the greatest enemy to planetary health. If we can shift the cultural context even a little, then there will be some breathing room for those sensible reformist policies that will at least get the atmospheric carbon numbers moving in the right direction. And winning is contagious so, who knows? Maybe within a few years, some of the ideas highlighted in these pages that sound impossibly radical today—like a basic income for all, or a rewriting of trade law, or real recognition of the rights of Indigenous people to protect huge parts of the world from polluting extraction—will start to seem reasonable, even essential.

For a quarter of a century, we have tried the approach of polite incremental change, attempting to bend the physical needs of the planet to our economic model’s need for constant growth and new profit-making opportunities. The results have been disastrous, leaving us all in a great deal more danger than when the experiment began.

There are, of course, no guarantees that a more systemic approach will be any more successful—though there are, as will be explored later on, historical precedents that are grounds for hope. The truth is that this is the hardest book I have ever written, precisely because the research has led me to search out such radical responses. I have no doubt of their necessity, but I question their political feasibility every day, especially given that climate change puts us on such a tight and unforgiving deadline.

It’s been a harder book to write for personal reasons too.

What gets me most are not the scary scientific studies about melting glaciers, the ones I used to avoid. It’s the books I read to my two-year-old. Have You Ever Seen a Moose? is one of his favorites. It’s about a bunch of kids that really, really, really want to see a moose. They search high and low—through a forest, a swamp, in brambly bushes and up a mountain, for “a long legged, bulgy nosed, branchy antlered moose.” The joke is that there are moose hiding on each page. In the end, the animals all come out of hiding and the ecstatic kids proclaim: “We’ve never ever seen so many moose!”

On about the seventy-fifth reading, it suddenly hit me: he might never see a moose. I tried to hold it together. I went back to my computer and began to write about my time in northern Alberta, tar sands country, where members of the Beaver Lake Cree Nation told me about how the moose had changed—one woman described killing a moose on a hunting trip only to find that the flesh had already turned green. I heard a lot about strange tumors too, which locals assumed had to do with the animals drinking water contaminated by tar sands toxins. But mostly I heard about how the moose were simply gone.

And not just in Alberta. “Rapid Climate Changes Turn North Woods into Moose Graveyard,” reads a May 2012 headline in Scientific American. A year and a half later, The New York Times was reporting that one of Minnesota’s two moose populations had declined from four thousand in the 1990s to just one hundred today.32

Will he ever see a moose?

Then, the other day, I was slain by a miniature board book called Snuggle Wuggle. It involves different animals cuddling, with each posture given a ridiculously silly name: “How does a bat hug?” it asks. “Topsy turvy, topsy turvy.” For some reason my son reliably cracks up at this page. I explain that it means upside down, because that’s the way bats sleep.

But all I could think about was the report of some 100,000 dead and dying bats raining down from the sky in the midst of record-breaking heat across part of Queensland, Australia. Whole colonies devastated.33

Will he ever see a bat?

I knew I was in trouble when the other day I found myself bargaining with starfish. Red and purple ones are ubiquitous on the rocky coast of British Columbia where my parents live, where my son was born, and where I have spent about half of my adult life. They are always the biggest kid pleasers, because you can gently pick one up and give it a really good look. “This is the best day of my life!” my seven-year-old niece Miriam, visiting from Chicago, proclaimed after a long afternoon spent in the tide pools.

But in the fall of 2013, stories began to appear about a strange wasting disease that was causing starfish along the Pacific Coast to die by the tens of thousands. Termed the “sea star wasting syndrome,” multiple species were disintegrating alive, their vibrant bodies melting into distorted globs, with legs falling off and bodies caving in. Scientists were mystified.34

As I read these stories, I caught myself praying for the invertebrates to hang in for just one more year—long enough for my son to be amazed by them. Then I doubted myself: maybe it’s better if he never sees a starfish at all—certainly not like this . . .

When fear like that used to creep through my armor of climate change denial, I would do my utmost to stuff it away, change the channel, click past it. Now I try to feel it. It seems to me that I owe it to my son, just as we all owe it to ourselves and one another.

But what should we do with this fear that comes from living on a planet that is dying, made less alive every day? First, accept that it won’t go away. That it is a fully rational response to the unbearable reality that we are living in a dying world, a world that a great many of us are helping to kill, by doing things like making tea and driving to the grocery store and yes, okay, having kids.

Next, use it. Fear is a survival response. Fear makes us run, it makes us leap, it can make us act superhuman. But we need somewhere to run to. Without that, the fear is only paralyzing. So the real trick, the only hope, really, is to allow the terror of an unlivable future to be balanced and soothed by the prospect of building something much better than many of us have previously dared hope.

Yes, there will be things we will lose, luxuries some of us will have to give up, whole industries that will disappear. And it’s too late to stop climate change from coming; it is already here, and increasingly brutal disasters are headed our way no matter what we do. But it’s not too late to avert the worst, and there is still time to change ourselves so that we are far less brutal to one another when those disasters strike. And that, it seems to me, is worth a great deal.

Because the thing about a crisis this big, this all-encompassing, is that it changes everything. It changes what we can do, what we can hope for, what we can demand from ourselves and our leaders. It means there is a whole lot of stuff that we have been told is inevitable that simply cannot stand. And it means that a whole lot of stuff we have been told is impossible has to start happening right away.

Can we pull it off? All I know is that nothing is inevitable. Nothing except that climate change changes everything. And for a very brief time, the nature of that change is still up to us.

Most helpful customer reviews

754 of 836 people found the following review helpful.
Overlooks the Obvious
By Ntropee
First off, I agree with many of the 5 and 4 star comments--this is an inspiring book. Klein has helped her readers better understand the germination of a broad based, multi-dimensional climate movement from the ground up and its potential to galvanize and revitalize the Left. Also, she hasn't shied away from calling out the source of the problem--capitalism--when so many liberals shrink from mentioning the "c" word. In addition, her focus on the fossil fuel industry as the strategic target of the movement clearly highlights the importance of isolating one of the most malignant sectors of industrial capitalism.

But despite her insightful and inspirational treatment of the climate movement's potential to change everything, I believe Klein over-states her case and overlooks crucial features of the dangerously dysfunctional system we're up against. By putting climate change on a pedestal, she limits our understanding of how to break capitalism's death grip over our lives and our future.

For instance, Klein ignores the deep connection between climate chaos, militarism, and war. While she spends an entire chapter explaining why Virgin Airlines owner, Richard Branson, and other Green billionaires won't save us, she devotes three meager sentences to the most violent, wasteful, petroleum-burning institution on Earth--the US military. Klein shares this blind spot with the United Nations' official climate forum. The UNFCCC excludes most of the military sector's fuel consumption and emissions from national greenhouse gas inventories. This exemption was the product of intense lobbying by the United States during the Kyoto negotiations in the mid-1990s. Ever since, the military establishment's carbon "bootprint" has been officially ignored. Klein's book lost an important opportunity to expose this insidious cover-up.

The Pentagon is not only the largest institutional burner of fossil fuels on the planet; it is also the top weapons developer and military spender. America's global military empire guards Big Oil's vast infrastructure of oilfields, pipelines, and supertankers. It props up the most reactionary petro-tyrannies; devours enormous quantities of oil to fuel its war machine; and spews more dangerous toxins into the environment than any corporate polluter. The military, weapons producers, and the petroleum industry have a long history of corrupt collaboration. This odious relationship stands out in bold relief in the Middle East where Washington arms the region's repressive regimes with the latest weaponry and imposes a phalanx of bases where American soldiers, mercenaries, and drones are deployed to guard the pumps, pipelines, and sea lanes for Exxon-Mobil, BP, and Chevron.

The petro-military complex is the most costly, destructive, anti-democratic sector of the corporate state. It wields tremendous power over Washington and both political parties. Any movement to counteract climate chaos, transform our energy future, and strengthen grassroots democracy cannot ignore America's petro-empire. Yet oddly enough when Klein looks for ways to finance the transition to a renewable energy infrastructure in the US, the bloated military budget is not considered.

The Pentagon itself openly recognizes the connection between climate change and war. In June, a US Military Advisory Board's report on National Security and the Accelerating Risks of Climate Change warned that "...the projected impacts of climate change will be more than threat multipliers; they will serve as catalysts for instability and conflict." In response, the Pentagon is gearing up to fight "climate wars" over resources threatened by (or revealed by) atmospheric disruption, like Arctic deep sea oil, fresh water, arable land, and food.

Klein says she thinks climate change has a unique galvanizing potential because it presents humanity with an "existential crisis." She sets out to show how it can change everything by weaving "all of these seemingly disparate issues into a coherent narrative about how to protect humanity from the ravages of a savagely unjust economic system and a destabilized climate system." But then her narrative ignores militarism almost entirely. Can any progressive movement protect the planet without connecting the dots between climate chaos and war or confronting this petro-military empire head on? If the US and other governments go to war over the planet's shrinking reserves of energy and other resources, should we keep our focus locked on climate change, or should resisting resource wars become our most immediate concern?

Another important blind spot in Klein's book is the issue of "peak oil." This is the point when the discovery of new wells fails to keep pace with the depletion of old ones, so the rate of petroleum extraction begins its terminal decline. By now it's become widely accepted that global CONVENTIONAL oil production peaked around 2005. Many believe this produced the high oil prices that triggered the 2008 recession and instigated the latest drive to extract expensive, dirty unconventional shale oil and tar sands once the price point finally made them profitable.

Although some of this extraction is a heavily subsidized, financially speculative bubble that may soon prove over-inflated, the temporary influx of unconventional hydrocarbons has given the economy a brief respite from recession. The current fall in oil prices also reflects the slowdown of the global economy (especially in China), as well as Saudi Arabia's determination keep production levels high in order to punish its political enemies (Iran & Russia) and drive its economic competitors (North American frackers) out of the market. However, the current oil glut is only temporary; conventional oil production is predicted to drop by over 50 percent in the next two decades while unconventional sources are unlikely to replace any more than 6 percent. Any temporary benefits from low oil prices may vanish in the coming years as the unrelenting demand for oil inevitably reduces supply, energy prices skyrocket, and the global economic contraction and breakdown returns with a vengeance. Thus our post peak oil future may take the form of alternating periods of economic stagnation and breakdown.

The peak oil predicament raises important movement-building issues for climate activists and all progressives. Klein may have avoided this issue because some folks in the peak oil crowd downplay the need for a powerful climate movement. Not that they think climate disruption isn't a serious problem, but because they believe we are nearing a global industrial collapse brought on by a sharp reduction in the net hydrocarbons available for economic growth. In their estimation, global fossil fuel supplies will drop dramatically relative to rising demand because society will require ever-increasing amounts of energy just to find and extract the remaining dirty, unconventional hydrocarbons.

Thus, even though there may still be enormous amounts of fossil energy underground, society will have to devote ever-greater portions of energy and capital just to get at it, leaving less and less for everything else. Peak oil theorists think this energy and capital drain will devastate the rest of the economy. They believe this looming breakdown may do far more to cut carbon emissions than any political movement. Are they right? Who knows? But even if they're wrong about total collapse, peak hydrocarbons are bound to trigger escalating recessions and accompanying drops in carbon emissions. What will this mean for the climate movement and its galvanizing impact on the Left?

Klein herself acknowledges that, so far, the biggest reductions in GHG emissions have come from economic recessions, not political action. But she avoids the deeper question this raises: if capitalism lacks the abundant, cheap energy needed to sustain growth, how will the climate movement respond when stagnation, recession, and depression become the new normal and carbon emissions begin falling as a result?

Klein sees capitalism as a relentless growth machine wreaking havoc with the planet. But capitalism's prime directive is profit, not growth. If growth turns to contraction and collapse, capitalism won't evaporate. Capitalist elites will extract profits from hoarding, corruption, crisis, and conflict. In a growth-less economy, the profit motive can have a devastating catabolic impact on society. The word "catabolism" comes from the Greek and is used in biology to refer to the condition whereby a living thing feeds on itself. Catabolic capitalism is a self-cannibalizing economic system. Unless we free ourselves from its grip, catabolic capitalism becomes our future--not relentless growth.

Capitalism's catabolic implosion raises important predicaments that climate activists and the Left must consider. Instead of relentless growth, what if the future becomes a series of energy-induced economic breakdowns--a bumpy, uneven, stair-step tumble off the peak oil plateau? How will a climate movement respond if credit freezes, financial assets vaporize, currency values fluctuate wildly, trade shuts down, and governments impose draconian measures to maintain their authority? If Americans can't find food in the supermarkets, money in the ATMs, gas in the pumps, and electricity in the power lines, will climate be their central concern?

Global economic seizures and contractions would radically reduce hydrocarbon use, causing energy prices to tumble temporarily. In the midst of deep recession and dramatic reductions in carbon emissions would climate chaos remain a central public concern and a galvanizing issue for the Left? If not, how would a progressive movement centered on climate change maintain its momentum? Will the public be receptive to calls for curbing carbon emissions to save the climate if burning cheaper hydrocarbons seems like the fastest way to kick start growth, no matter how temporary?

Under this likely scenario, the climate movement could collapse faster than the economy. A depression-induced reduction in GHGs would be a great thing for the climate, but it would suck for the climate movement because people will see little reason to concern themselves with cutting carbon emissions. In the midst of depression and falling carbon emissions, people and governments will be far more worried about economic recovery. Under these conditions, the movement will only survive if it transfers its focus from climate change to building a stable, sustainable recovery free from addiction to vanishing reserves of fossil fuels.

If green community organizers and social movements create renewable energy trusts or revolving loan funds to build local/regional energy resilience they will gain respect as community problem solvers. If they initiate nonprofit forms of socially responsible banking, production, and exchange that help people survive systemic breakdowns, they will earn valuable public approval. If they help organize community farms, kitchens, health clinics and neighborhood security, they will gain further cooperation and support. And if they can rally people to protect their savings and pensions and prevent foreclosures, evictions, layoffs, and workplace shutdowns, then popular resistance to catabolic capitalism will grow dramatically. To nurture the transition toward a thriving, just, ecologically stable society, all of these struggles must be interwoven and infused with an inspirational vision of how much better life could be if we freed ourselves from this dysfunctional, profit-obsessed, petroleum-addicted system once and for all.

The lesson that Naomi Klein overlooks seems clear. Climate chaos is just one DEVASTATING symptom of our dysfunctional society. To survive catabolic capitalism and germinate an alternative, movement activists will have to anticipate and help people respond to multiple crises while organizing them to recognize and root out their source. If the movement lacks the foresight to anticipate these cascading calamities and change its focus when needed, we will have squandered a vital lesson from Klein's previous book, The Shock Doctrine. The power elite will use each new crisis to ram through their agenda of "drilling and killing" while society is reeling and traumatized, unless the Left is capable of envisioning and advancing a better alternative. If the Left cannot build a movement strong enough and flexible enough to resist the ecological, economic, and military emergencies of declining industrial civilization and begin generating hopeful alternatives it will quickly lose momentum to those who profit from disaster.

1 of 1 people found the following review helpful.
Big story is right but some details have flaws.
By Eric Jakobsson
The first part of the book is great. Case is made convincingly, logically, and factually that unbridled global capitalism is not compatible with controlling global warming, because the business model for the international fossil fuels industry is based on extracting and burning all the fossil hydrocarbons in the ground.The book undercuts itself by its treatment of fracking, which is why I gave it 4 rather than 5 stars. If the reader just takes the message that the use of ALL fossil fuels, including fracked oil and gas, must be curtailed, and skips over the somewhat dubious fracking horror stories, then that will be motivation to support the right policies; Tax on carbon at the point of extraction or importation, and a heavy tax on new reserves.

1 of 1 people found the following review helpful.
This may well be one of the most important books ...
By Dennis Miller
This may well be one of the most important books of the decade. It may also be one of the most depressing. It is informationally (is that a word?) very dense -- very dense. I have written computer models for the past twenty years and know a bit about their limitations, and about their value. Though this book is disturbing, I think it gives a fair assessment of the research regarding climate change and global warming.

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